Marketing Specialist

Plano, TX (On-site)

Salary Not AvailableEntry LevelFull time

Posted 4 months ago

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Job Summary

Drive end-to-end digital marketing campaigns (email, SMS, direct mail) for Upbound Group brands, coordinating content, targeting, approvals, and timely delivery.

  • Own campaign execution across channels with cross-functional design, CRM, and agencies.
  • Must-have: hands-on email campaign management with tools like Zeta, Salesforce, SendGrid, or Sparkpost.
  • Demonstrates ability to coordinate legal review, budgeting, and process improvements across campaigns.

Job Description

Responsibilities

  • Develop and implement end-to-end email, direct mail, push, and SMS marketing campaigns including calendar and content, audience targeting, and deployment and monitoring
  • Ensure campaigns, are accurately produced and delivered on a timely basis
  • Coordinate projects as directed by Marketing leadership. Provide deliverables on time and on budget
  • Open and track jobs with internal design, CRM teams and agencies
  • Work collaboratively to execute programs and initiatives
  • Obtain legal review and approval of offer-based programs. Ensure digital initiatives are versioned appropriately with legal restrictions and requirements
  • Process and track project invoices
  • Coordinate communication of new campaigns to key stakeholders – including both ad hoc promotional campaigns and new lifecycle triggers
  • Add value by evaluating, recommending and supporting testing of new programs and process enhancements
  • Monitor competitors and provide recommendations and insight
  • Additional duties as assigned, including support programs of other Rent-A-Center, Inc brands
  • Learn and grow in your digital marketing expertise, and become a leader in your functional area and beyond
Upbound Group logo

Upbound Group

Our mission at Upbound Group, Inc. is to elevate financial opportunity for all. (NASDAQ: UPBD)At Upbound Group, Inc., we’re dedicated to driving innovation and upward momentum with financial inclusion at our core. Through our platform of products and brands, we offer innovative solutions for millions of customers, as well as our retail partners. Join us in our relentless pursuit to build a better future and to elevate financial opportunity for all.Our Brands:Acima Leasing is a technology company that focuses on providing flexible lease-to-own solutions for customers across a wide range of durable goods and retailers. The company has partnered with thousands of retailers to offer its lease-to-own options at the point of sale.Rent-A-Center specializes in renting furniture, appliances, electronics, and computers to customers with flexible lease-to-own payment options and the option to purchase or return the items at any time. The company has grown rapidly over the years, with 1,930 corporate locations and 400 franchise locations across the United States, Mexico, and Puerto Rico.For more brands visit www.upbound.com. Upbound Group, Inc. is headquartered in Plano, Texas.

319 employees