Responsibilities

• Plans and organizes 10-12 tradeshows/events annually (US and International).
• Leads event kick-off meetings, status updates, and post-event evaluations to ensure seamless execution, team alignment, and knowledge-sharing.
• Plans booth layout & product displays, including rentals and AV, while maintaining corporate branding.
• Coordinates setup and breakdown for events, including packing booth & display items, shipping & logistics, ensuring the safe and timely delivery of materials.
• Manages the tradeshow & events calendar, including timelines for all related activities.
• Supports lead generation tactics, including setting up lead retrieval devices, working with sales to tag/segment contacts for the database, and uploading contacts to HubSpot for follow-up and nurturing.
• Manages DTS's HubSpot platform, including building and maintaining workflows for lead nurturing, email campaigns, and marketing automation.
• Segments audiences effectively to deliver personalized and relevant messaging that guides potential customers through the sales funnel.
• Monitors, analyzes, and reports on campaign performance, using key metrics to provide actionable insights and recommendations for improvement.
• Collaborates with the marketing and sales teams to ensure a cohesive strategy that aligns marketing efforts with business objectives.

Requirements

• Associate degree (AA) or equivalent education including college-level studies in marketing and previous experience (approximately 3+ years) in a marketing, sales support, or related position, or the equivalent combination of education and experience is necessary.
• Bachelor's degree in marketing or other related business discipline is preferred. Previous experience working in a B2B marketing role is necessary.
• Previous experience successfully coordinating trade shows and/or other events is necessary.
• Working knowledge of digital marketing strategies and marketing channels is necessary.
• Basic graphic design skills to create social media posts, presentations, signage, etc. is a plus.
• Ability to write, proofread, and edit marketing copy utilizing proper grammar, professional tone, and a creative mindset is necessary.
• Ability to effectively assist sales team and/or sales partners in a timely manner and the ability to communicate effectively, both verbally and in writing, to a variety of individuals, is necessary.
• Demonstrated proficiency using various computer programs, including Word, Excel, and Powerpoint, as well as, the ability to use a variety of specialty programs is necessary.
• Ability to utilize project management tools, such as, Asana, ClickUp, Trello, or Monday is preferred.
• Experience working HubSpot-Marketing Hub and the ability to create digital marketing campaigns, workflows, and marketing automations is necessary. Experience working with Salesforce is a plus.

Preferred

• Bachelor's degree in marketing or other related business discipline is preferred
• Ability to utilize project management tools, such as Asana, ClickUp, Trello, or Monday, is preferred
• Understanding of AI tools and potential uses that may enhance marketing output is preferred
• Basic graphic design skills to create social media posts, presentations, signage, etc. is a plus

Benefits

• Why Join DTS?
• For Six Consecutive Years, DTS Has Been Recognized As One Of The “Best Places To Work”—and For Good Reason. We Believe Happy, Empowered Employees Lead To Exceptional Customer Outcomes. Here's What We Offer
• Flexible work schedules
• Six paid company holidays plus the final week of the year off (paid)
• Free on-site EV charging stations
• Comprehensive medical, dental, and vision insurance
• Employer-paid life insurance
• Voluntary insurance plans including accident and critical illness coverage
• Tuition and training assistance
• 401(k) with employer match