Responsibilities

• Plan and execute customer sponsorships, including budget management, leadership status check-ins, and fulfillment
• Collaborate with customer marketing to support customer marketing initiatives, including helping develop content and messaging that amplifies customer success stories, webinars, and media initiatives
• Assist in demand generation campaigns, supporting campaign setup, tracking, and performance analysis using platforms like HubSpot and AdRoll
• Own the partner marketing partnership, managing marketing support to onboard and amplify partners in our Expert Partner Network, including supporting media opportunities
• Own the webinar strategy, coordinating logistics, speakers, and demand gen around events
• Support tradeshow initiatives, including travel to events to support activation and customer engagement, and logistics for our user event
• Support execution across multiple marketing channels, including email, social media, content, and paid advertising, helping coordinate marketing calendars to ensure consistency and alignment
• Support marketing operations tasks, including list management and CRM hygiene in HubSpot
• Partner with the product team to stay informed on product updates, roadmap, and upcoming launches, including revenue plan alignment
• Stay up to date on market research, monitor industry trends, and analyze customer behaviors to help identify and understand target audiences

Requirements

• 2-4 years of marketing experience, ideally in B2B, SaaS, or fintech/martech environments
• Strong organizational skills with the ability to manage multiple projects and priorities simultaneously
• Proficiency with marketing automation platforms (HubSpot, Marketo, or similar)
• Excellent written and verbal communication skills
• Strong analytical mindset with the ability to interpret data and make data-driven recommendations
• Comfort with ambiguity and ability to adapt quickly in a growing company environment, with a “roll up your sleeves” work ethic
• Detail-oriented with a track record of flawless execution
• Experience in planning and executing webinars or virtual events

Preferred

• Experience in the financial services, lending, or martech industries
• Familiarity with mortgage lending, loan origination, or CRM software
• Knowledge of HubSpot’s CRM and Sales Hub
• Experience with social media management and content creation (blog, video, infographics)
• Experience managing content calendars and coordinating multi-channel content production
• Passion for staying up to date with social media trends, marketing best practices, AI, and industry developments
• Experience working in a cross-functional, fast-paced startup or scale-up environment