Responsibilities

• Channel Partner Support
• New product launch materials and updates
• Develop / maintain selling tools
• Audit product marketing sheets
• Effectively communicate launch within the channels
• Merchandising
• Aid execution of detailed merchandising plan with partners to maximize brand exposure
• Aid in development of various in-store POP displays
• Aid in POP sourcing including suppliers, end-product, and schedules
• Create campaigns to reseller partners with measurable call to action

Requirements

• Bachelor’s Degree in Marketing, Communications, or equivalent required
• Minimum of two years of professional experience in a Marketing Specialist role or five+ years in a Coordinator role required
• Prior successful experience working with external parties (vendors, resellers, end users) to manage and maintain strong relationships is required
• Excellent written communications skills, from writing to editing, required
• Knowledge of all Microsoft office programs in Windows, including Excel, Word, Outlook and PowerPoint required

Preferred

• Experience with Google Analytics, Facebook Business Manager and other advertising platforms is highly desirable
• Working knowledge of PhotoShop, Illustrator, InDesign and Final Cut is highly desirable
• Digital experience a plus – including social media, email, and marketing automation
• Retail/Sales Floor experience in CE, Fashion or Consumer Goods is a plus
• Ability and willingness to travel (up to 25%)

Benefits

• Full benefits package includes medical/vision/dental, Short- & Long-Term Disability, Life Insurance, Accident Insurance, FSA, 401(k), PTO and Paid Holidays