Responsibilities

• Develop and execute multi-channel demand generation campaigns designed to generate, nurture, and convert qualified leads across email, web, social, digital advertising, webinars, and other channels.
• Build, test, and optimize campaigns within CRM/marketing automation platforms, including emails, forms, landing pages, segmentation, workflows, lead nurturing, and calls to action.
• Identify opportunities to improve campaign conversion, engagement, lead generation, and funnel progression through ongoing testing and optimization.
• Support inbound demand generation through SEO, paid digital programs, website conversion strategies, content promotion, and other acquisition channels.
• Partner closely with Sales to support lead management, routing, campaign follow-up, marketing-to-sales handoffs, and progression of marketing-generated leads.
• Monitor email performance, deliverability, database health, and campaign engagement to continuously improve demand generation performance.
• Develop and maintain CRM reports and dashboards to track marketing performance, lead generation, funnel progression, and pipeline contribution.
• Produce recurring performance reporting and translate results into actionable insights and recommendations.
• Ensure campaigns are appropriately structured and tracked to support accurate measurement and attribution.
• Manage and optimize the Staritas website, including webpages, content, landing pages, forms, Search Engine Optimization (SEO), and Answer Engine Optimization (AEO).

Requirements

• 3+ years of B2B marketing or demand generation experience.
• Experience with CRM marketing automation, campaign execution, and reporting.
• Experience managing Content Management System, with working knowledge of HTML/CSS, SEO, and Google Analytics.
• Strong analytical, technical, and editorial skills.
• Bachelor's Degree in Marketing or Equivalent Experience Required
• Technology Skills: Marketing automation platform (example: Salesforce, Dynamics CE); Content Management System(WordPress, preferred); HTML and CSS; Marketing reporting and dashboard tools; Google Analytics; Google Search Console; Microsoft Office 365; Experience with digital advertising platforms, SEO tools, social media management platforms, webinar platforms, and other marketing technologies

Benefits

• Competitive salary and performance bonus program.
• Fully remote work environment.
• Comprehensive benefits package including 401k match.
• 19 days of PTO per year; 10 holidays per year.
• Opportunity to work in a mission-driven organization where your work directly shapes clarity, confidence, and better outcomes across healthcare.
• Benefits include medical, dental, and vision coverage; retirement savings plans with company contributions; paid time off and company holidays; paid parental and family leave; and access to employee assistance and wellness resources.
• Additional benefits include life and disability insurance, professional development opportunities, and flexible work arrangements.