Marketing Specialist

Madison, WI (Hybrid)

Salary Not AvailableMid Level3+ years expFull time

Posted 4 months ago

Job Summary

Drive multi-channel marketing campaigns and content to grow Sharpe Engineering & Equipment’s brand and leads.

  • Must-have: 3–5 years in B2B marketing with campaign execution and analytics.
  • Standout: Experience translating technical messaging from cross-functional teams into lifecycle campaigns.

Job Description

Responsibilities

  • Plan, execute, and optimize marketing campaigns across digital, social media, email, and paid advertising channels.
  • Create and manage content calendars aligned with brand and sales goals.
  • Oversee social media strategy, posting, engagement, and performance tracking.
  • Support SEO/SEM efforts, website updates, and digital content improvements.
  • Conduct industry research to evaluate trends, competitive positioning, and customer behavior.
  • Track, measure, and report on campaign performance using analytics platforms.
  • Translate marketing data into actionable insights and recommendations for leadership.
  • Identify opportunities to increase reach, engagement, and conversion.
  • Produce high-quality content including social media posts, blogs, presentations, trade show materials, and case studies.
  • Maintain marketing materials, ensuring accuracy, consistency, and alignment with brand standards.

Requirements

  • Bachelor’s degree in marketing, Communications, or related field, or equivalent experience.
  • 3–5 years of experience in marketing, digital marketing, or campaign execution (B2B or industrial required).
  • Strong analytical skills with experience in reporting and evaluating metrics.
  • Proficient in digital platforms such as Google Analytics, LinkedIn Campaign Manager, CRM/marketing automation tools, and social media management tools.
  • Excellent written, verbal, and visual communication skills.
  • Strong project management skills with attention to detail.
  • Ability to balance creativity with data-driven decision making.

    Benefits

    • comprehensive benefits package designed to support your health, well-being, and work-life balance.
    • paid time off (PTO) plus 10 paid holidays
    • a flexible work schedule
    • medical, dental, and vision insurance
    • short-term and long-term disability coverage
    • life insurance
    Sharpe Engineering logo

    Sharpe Engineering

    Sharpe Engineering is a family owned company providing quality driven engineering and manufacturing solutions. Since 1995, Sharpe has been providing clients with quality innovative solutions in the manufacturing, service and repair of drilling related tools and equipment. We specialise in the manufacture of drilling tools, completion tools and offer artificial lift solutions to the resource sector. Sharpe’s Roma facility boasts Australia’s largest threading capacity and is complimented by two additional facilities across Queensland. Sharpe is a privately owned family business that understands the need to deliver service. The team at Sharpe Engineering provides ‘on-call’ 24-hour, 365 days a year support. Our management team lead experienced and dedicated staff in providing quality products manufactured with absolute precision. Our team is committed to delivering a service level that exceeds our client’s expectations.www.sharpeengineering.com.au

    Founded in 1995
    Orallo, Queensland, AUS
    63 employees (3 in marketing)

    Marketing Team

    Marketing Team Size
    3 (5% of company)

    Traffic Signals

    Monthly Visitors
    2.7K
    Traffic Source Mix
    Search
    48.3%
    Direct
    40.2%
    Referral
    5.6%
    Social
    4.7%
    Paid
    1.1%

    Headcount Trend

    Current headcount: ~63
    Sharpe Engineering logo

    Marketing Specialist

    Sharpe Engineering · Madison, WI · Hybrid