Responsibilities

• Plan and execute a range of regional marketing programs, including client roundtables, executive dinners, industry conferences, and digital events.
• Partner closely with regional teams to activate account‑based marketing (ABM) campaigns that support priority accounts and pipeline goals.
• Localize and adapt global campaign assets to fit regional messaging, cultural context, and market priorities.
• Research, evaluate, and negotiate with external vendors, managing timelines and deliverables to ensure smooth program execution.
• Coordinate all aspects of event logistics, including venue management, vendor coordination, attendee communication, budget tracking, and on-site/virtual support.
• Collaborate with the digital marketing team on multi‑channel outreach (email, LinkedIn, website) to drive event attendance and campaign engagement.
• Track and report on key program metrics — such as registration, attendance, engagement, leads, and influenced pipeline — providing data-driven insights to optimize future activities.

Requirements

• 3–5 years of B2B marketing experience, ideally within financial services or technology sectors.
• Strong understanding of B2B marketing tactics, including demand generation, ABM, remarketing, and event-based programs.
• Proven project and stakeholder management skills, with the ability to balance multiple initiatives and deadlines in a fast-paced environment.
• Excellent written and verbal communication skills, with strong attention to detail and the ability to tailor messaging for diverse audiences.
• Experience analyzing campaign and event performance data and translating insights into actionable recommendations.
• Proficiency with marketing technology platforms, such as: Salesforce Pardot Zoom ABM platforms Marketing databases LinkedIn marketing tools Agentic AI tools that support planning, content creation, and workflow automation
• Strong vendor and budget management abilities, with hands-on experience coordinating logistics for in-person and virtual events.

Benefits

• Work Life Balance: Flexible hybrid work environment