Marketing Specialist

Responsibilities

• Support integrated marketing campaigns for new product introductions across email, web, digital advertising, social media, blogs, collateral and other marketing channels.
• Partner with product marketing and cross-functional teams including creative, web, email, events, PR and social media to coordinate campaign execution.
• Help translate product and business objectives into clear campaign messaging and marketing communications.
• Develop and coordinate content for email campaigns, landing pages, web content, digital advertising and promotional materials.
• Manage campaign timelines, milestones and deliverables to help keep product launches on schedule.
• Coordinate cross-functional campaign meetings, document decisions and action items, and follow up with stakeholders to maintain progress.
• Support event-related marketing initiatives, including messaging, communications materials and event coordination.
• Use marketing analytics and reporting tools to monitor campaign performance and key performance indicators.
• Develop campaign performance summaries and identify opportunities to improve messaging, content and campaign execution.
• Manage multiple campaigns and assignments simultaneously while adapting to changing business priorities.

Requirements

• Approximately 2+ years of experience in marketing, communications, campaign management, project coordination or a related area. Relevant graduate education, internships or substantial project-based experience may also be considered.
• Strong organizational and project coordination skills with the ability to manage multiple priorities and deadlines.
• Strong written and verbal communication skills.
• Ability to work effectively across multiple teams and functions and proactively follow up on deliverables.
• Ability to work independently on assigned projects while knowing when to engage additional stakeholders.
• Strong attention to detail and the ability to maintain accuracy across multiple concurrent projects.
• Proficiency with Microsoft PowerPoint, Excel, Word and SharePoint or comparable productivity tools.
• Bachelor's degree in Marketing, Communications, Business or a related discipline preferred. Relevant graduate education is a plus.

Preferred

• Experience supporting digital marketing, integrated campaigns, content development, marketing automation, web content, events or marketing analytics.
• Experience supporting product launches or new product introduction campaigns.
• Experience working with cross-functional teams in a global organization.
• Experience in B2B technology, semiconductors, electronics or another technical industry.

Benefits

• Renesas is an equal opportunity and affirmative action employer, committed to supporting diversity and fostering a work environment free of discrimination on the basis of sex, race, religion, national origin, gender, gender identity, gender expression, age, sexual orientation, military status, veteran status, or any other basis protected by law. For more information, please read our Diversity & Inclusion Statement.