Responsibilities

• Global Collaboration & Cross-Division Coordination: Coordinate marketing initiatives across multiple business groups and countries within the division; Collaborate effectively across global time zones; Maintain clear communication and alignment between teams; Ensure project timelines and deliverables are met across regions.
• Creative Strategy, Branding & Advertising: Develop creative concepts for print and digital advertising campaigns; Write compelling ad copy aligned with brand positioning; Maintain strong brand consistency across multiple business units; Demonstrate strategic judgment in prioritizing high-impact projects; Ensure marketing initiatives align across platforms to create integrated impact; Manage creative review and approval workflows (PageProof experience preferred); Apply strong branding vision and aesthetic judgment to all creative assets.
• Media Relations & Industry Engagement: Nurture and maintain strong relationships with industry publications and media contacts; Develop and distribute press releases strategically to maximize exposure; Identify opportunities for editorial placements, client testimonial features, and thought leadership; Understand how to align PR efforts with broader marketing campaigns; Proactively identify opportunities to create synergy between trade shows, digital campaigns, content, and media outreach.
• Video Production & YouTube Management: Film and edit high-quality marketing videos (corporate, product, social, event); Manage YouTube channel optimization (SEO titles, descriptions, tags, retention strategies); Design high-converting custom thumbnails; Repurpose long-form content into short-form digital assets.
• AI & Marketing Automation: Utilize advanced AI tools beyond basic prompting (agents, structured workflows, automation systems); Build scalable AI-driven content engine; Implement automation using tools such as Zapier; Continuously research and suggest/deploy emerging AI and marketing technologies.
• Email, SMS & Campaign Marketing: Develop and deploy email campaigns and automated sequences; Execute SMS marketing campaigns; Conduct A/B testing and campaign optimization; Maintain segmentation, list hygiene, and deliverability best practices; Work with sales admins to keep CRM database clean.
• Content & Communications: Write and publish good-GEO blogs across brands’ websites; Draft and distribute press releases on news-worthy products, events, applications, & announcements.; Support leadership with presentations or decks; Maintain consistent messaging across all platforms.
• Social Media & Creative Asset Development: Be able to create and work with graphic design to create social media graphics, digital ads, and email visuals; Maintain content calendars and posting cadence; Ensure high visual standards and strong design execution for different social channels; Align social, email, PR, events, and paid media into cohesive campaigns; Constantly create creative posts to drive sales opportunities and synergies among businesses under the division.
• Trade Show & Event Execution: Complete show page media in different show portals; Work with graphic designer to deliver digital/print show ads before deadlines booth visual display; Create compilation videos for TVs in booth for good visual display; Be a part of preparing and coordinating trade show logistics; Assist with vendor communication and ordering (print materials, decals, lead sheets, limo, hotel room block, show orders, models etc.); Assist with event billing and interco chargebacks calculation; Develop booth graphics and promotional materials; Execute pre- and post-event campaigns (email, social, PR, direct mailing, Ads etc.); Capture onsite content including photos and videos for digital repurposing; Create and improve SOPs for MKT, production, logistics to streamline processes.
• Marketing Project Coordination: Prioritize projects strategically based on measurable business impact; Manage timelines and deliverables across different teams involved (marketing, inventory, shipping, production, engineering, HR, accounting); Use project management tools in Teams to track/plan execution; Ensure high-quality work is delivered on time and within scope and budget; Demonstrate strong organizational discipline and deadline accountability.

Requirements

• A Bachelor’s degree in Journalism, Communications, Marketing, Business or other related field.
• Requires a minimum of 2 years’ experience in a project management position leading people operations teams in a fast paced high-growth organization.
• Strong business acumen and expert communicator.
• A proven track record of building and maintaining a high-performance organization and engaged culture.
• Ability to work autonomously, collaboratively and multi-task many priorities in a fast paced, project-oriented business.
• Ability to solve problems, deal with gray space and ambiguity at times and demonstrate intuitive judgment.
• Demonstrated previous experience developing strong relationships across all levels of the organization with the ability to influence.
• Strong communication skills and fluency in English is required – additional languages (Italian, German, French, Mandarin) is a plus.

Preferred

• MBA or another graduate degree is preferred.