Responsibilities

• Support the execution of brand positioning and guidelines across all materials and communications for Dental Practice Services brands, including Dental Practice Transitions and RCM (eAssist and Unitas), ensuring adherence to brand standards and required disclosures/approvals.
• Assist in the development and execution of integrated marketing plans, including campaign planning, customer and internal communications, and program coordination across multiple DPS brands.
• Serve as a day-to-day marketing liaison for select vendor partners and internal stakeholders, supporting marketing deliverables and ensuring timelines are met.
• Help develop and execute marketing programs and promotions to support annual growth goals, working with internal and external partners to ensure plans are implemented on time and within budget.
• Partner with Creative Services, internal product/brand stakeholders, vendor partners, and cross-functional teams to execute initiatives on-time and within budget.
• Maintain and support execution of the marketing campaign calendar, including assisting with coordination, scheduling, and pivoting as priorities shift.
• Assist in the development of collateral and content for marketing programs across multiple channels, including website, email, print, social media, internal communications, and sales enablement materials.
• Coordinate with Creative Services, external creative agencies, and vendor partners to develop marketing materials (brochures, ads, flyers, digital assets, etc.) that educate, communicate value, and increase growth and profitability.
• Support sales enablement efforts by creating and distributing materials that promote campaigns, specials, and key messaging to the field and internal stakeholders.
• Assist with coordination of advertising and promotional placement in internal and external channels (publications, catalogs, media, digital placements), ensuring alignment with program goals.