Responsibilities

• Build and execute a lead-generation strategy across digital, email, and referral channels (B2C primary, with a significant B2B opportunity in property management and commercial spaces)
• Use AI tools (Claude, ChatGPT, and others) to accelerate research, copywriting, campaign building, and reporting — and set up lightweight automations where they make sense
• Own the CRM — segment lists, build nurture sequences, keep data clean, and track pipeline
• Plan and run email campaigns to prospects, existing customers, and prospective referral partners
• Identify and build relationships with referral partners — research prospects, design outreach, track results
• Coordinate social media as one channel in the mix (not the whole job)
• Partner with existing vendors (call center, website/CRM manager, paid media partners) and hold them accountable to clear briefs and KPIs
• Report on what's driving leads, conversions, and revenue — and iterate

Requirements

• 2–3 years of experience in B2C and/or B2B marketing, ideally in a small, scrappy team or early-stage company
• Experience in both strategy and execution — you can build a plan and also ship it
• Hands-on CRM experience (any email platform management, list segmentation, basic automations)
• Demonstrated ability to run email campaigns end-to-end — from list and copy to send and reporting
• Comfortable using AI tools (Claude, ChatGPT, etc.) as a force multiplier — not a crutch; you know when AI helps and when human judgment matters
• Clear, confident written and spoken English
• Structured, detail-oriented, and process-minded — you like making things organized and repeatable
• Proactive and self-directed — you research first, then ask; you bring ideas, not just questions
• A curious learner who stays current on marketing tech

Preferred

• Experience in home services, wellness, consumer health, commercial cleaning, property / facilities, or a product-led service business
• Exposure to referral partnership programs
• Basic comfort building light automations (Zapier, Make, n8n, or similar)
• Experience coordinating external vendors or agencies

Benefits

• Long-term growth opportunity: this role is designed to expand into full-time as you grow into it and the company scales — a minimum 1.5+ year commitment is expected
• Direct access to entrepreneurial founders who delegate real ownership and don't micromanage
• A rare chance to build the marketing function from the ground up in a company with traction, a differentiated product, and an international footprint
• Fully remote work — all you need is a reliable Internet connection and computer