Marketing Specialist- Outsourced IT Company

Responsibilities

• Campaign Management: Plan, execute, and monitor sales-aligned marketing campaigns across email, social media, and digital advertising, including outbound sequences and prospecting workflows.
• Content Creation: Develop engaging content for blog posts, social media, newsletters, case studies, and other marketing materials that speak to IT decision-makers in manufacturing, distribution, healthcare, and other regulated industries.
• Event Coordination: Help plan and run events, webinars, and trade shows that put Link High in front of prospective clients. Follow up on leads afterwards. ( No cold calling)
• SEO & Website: Support ongoing SEO efforts (SEMrush) and help maintain and improve linkhigh.com content and lead-capture forms.
• Analytics & Reporting: Track campaign and website performance, prepare reports, and surface insights that improve results over time.
• Collaboration: Partner with the sales team and leadership to keep marketing and sales efforts aligned and to support a smooth, cohesive prospect experience.

Requirements

• Bachelor's degree in Marketing, Communications, or a related field.
• 2+ years of marketing experience, ideally in IT, MSP, or B2B technology.
• Strong written and verbal communication skills.
• Proficiency with digital marketing and analytics tools (Google Analytics, social media management platforms; experience with tools like HubSpot, Apollo, Instantly.ai, or SEMrush a plus).
• Creative thinker and problem-solver who can manage multiple projects and deadlines.
• Comfortable working in office 3 days/week at our Florham Park, NJ headquarters.

Benefits

• 100% employer-paid medical and dental insurance.
• 401(k) with company match.
• Short-term and long-term disability coverage.
• Life insurance.
• PTO that increases with tenure, plus paid holidays.
• Opportunities for professional development and growth in a stable, 30+ year old company.
• Collaborative, supportive team environment.