Responsibilities

• Develop and execute comprehensive marketing strategies that support patient growth across both our mobile practice and brick-and-mortar locations.
• Create and manage marketing campaigns targeting patients, referring providers, employers, and community partners.
• Manage digital marketing initiatives, including SEO, Google Ads, Meta Ads, email marketing, website optimization, and content strategy.
• Oversee and grow OnSpot Dermatology's social media presence across Instagram, Facebook, LinkedIn, and other platforms.
• Create marketing collateral including brochures, flyers, presentations, newsletters, patient education materials, landing pages, and promotional campaigns.
• Manage CRM and marketing automation platforms to improve patient engagement and lead generation.
• Coordinate public relations opportunities, media outreach, and community awareness campaigns.
• Plan and support community events, employer wellness events, and outreach initiatives throughout Florida.
• Analyze campaign performance, monitor key performance indicators, and provide regular reporting to leadership.
• Manage relationships with outside vendors including photographers, designers, printers, advertising agencies, and media partners.

Requirements

• Minimum of 3–5 years of healthcare marketing experience.
• Minimum of 2 years of marketing experience within a dermatology practice or dermatology organization (Required).
• Demonstrated success creating and executing marketing campaigns for a medical practice.
• Strong understanding of dermatology services, including medical dermatology, skin cancer detection, Mohs surgery, cosmetic dermatology, and patient education.
• Experience marketing to both patients (B2C) and healthcare/business partners (B2B).
• Strong experience with Google Ads, Meta Ads, SEO, email marketing, CRM platforms, and marketing analytics.
• Experience managing social media accounts for a healthcare organization.
• Understanding of healthcare advertising guidelines and HIPAA-compliant marketing practices.
• Excellent written, verbal, and interpersonal communication skills.
• Strong organizational skills with the ability to manage multiple projects simultaneously.
• Ability to work independently while collaborating effectively with leadership.

Preferred

• Experience working for a Dermatology practice.
• Experience marketing mobile healthcare services
• Experience with HubSpot, Salesforce, or similar CRM platforms.
• Graphic design experience using Canva or Adobe Creative Suite.
• Experience producing photo and video content for healthcare marketing.