Responsibilities

• Create, review, and finalize external-facing content including social media posts, website copy, blog articles, advertising creative, and promotional materials
• Develop and execute regional marketing strategies to support specific growth initiatives
• Regularly review marketing materials and touchpoints to identify inconsistencies and opportunities to strengthen brand presence
• Design and update interior and exterior clinic signage to ensure brand consistency
• Work directly with vendors to update, replace, or install signage as needed
• Build, manage, and optimize email marketing campaigns across patient and provider audiences using our CRM and email platform
• Develop and maintain segmented email lists based on patient status, treatment interest, location, referral source, and engagement behavior
• Design and execute automated drip campaigns for prospective patients at every stage of the funnel — from initial inquiry through consultation booked, treatment started, and beyond
• Build provider-facing email sequences to support business development outreach and referral partner nurturing
• Monitor campaign performance (open rates, click-through rates, conversion, unsubscribes) and report weekly on key metrics with actionable recommendations
• Ensure all email communications are HIPAA-compliant and align with Relief's brand voice and messaging guidelines
• Conduct A/B testing on subject lines, send times, content, and CTAs to continuously improve performance
• Own day-to-day management and optimization of all third-party lead generation platforms including Psychology Today, Zocdoc,TMS near me , and similar directories
• Monitor lead volume, quality, and cost-per-lead across all platforms and provide monthly performance reports
• Ensure all platform listings are accurate, current, and fully optimized — including photos, bios, specialties, insurance information, and availability
• Identify and evaluate new lead generation platforms and make recommendations for expansion or consolidation based on performance data
• Coordinate with the clinical and operations teams to ensure lead gen capacity aligns with actual appointment availability
• Own and maintain provider and clinic profiles across all digital channels including Google Business Profile, Healthgrades, Yelp, WebMD, Vitals, US News Health, and emerging platforms
• Ensure consistency of name, address, phone number, hours, services, and imagery across every platform -no outdated information, no mismatched listings
• Manage and respond to online reviews in alignment with HIPAA guidelines and Relief's patient communication standards

Requirements

• Bachelor’s degree in Marketing, Communications, or related field
• 4+ years of hands-on marketing experience, with a strong emphasis on content and brand execution
• Experience developing and executing marketing content in healthcare or behavioral health preferred
• Strong understanding of digital marketing platforms, marketing/CRM technology, social media, and content management systems
• Exceptional writing, editing, and proofreading skills with strong attention to detail
• Ability to translate business goals into clear, actionable marketing content
• Advanced writing and editing skills across multiple formats and channels
• Proficiency with CRM systems, marketing automation tools, and analytics platforms
• Strong understanding of brand consistency and message discipline
• Experience working within website CMS platforms; basic HTML knowledge helpful
• Ability to manage multiple projects and deadlines independently

Preferred

• Healthcare or behavioral health marketing experience, including HIPAA awareness
• Experience across multiple marketing channels, especially digital
• Familiarity with UX/UI principles and conversion-focused content
• Relevant certifications in marketing, branding, or digital strategy
• Experience working directly with vendors and marketing platforms