Marketing Specialist (On-site, not remote) at Clear Lakes Dental | Little Canada, MN | $30/hr – $35/hr

Clear Lakes Dental

Marketing Specialist (On-site, not remote)

Little Canada, MN (On-site)

$30/hr – $35/hrMid Level5+ years expFull time

Posted 4 weeks ago

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Job Summary

Own dentist marketing across paid search, content landing pages, analytics, and CRM to drive qualified leads and recruiter pipelines.

Growth/Performance: Manage Google Ads, monitor conversions and cost per lead, and optimize campaigns.
Content/UX: Build and improve landing pages, update clinic information and bios, and ensure WordPress site health.
Analytics & Automation: Track campaigns, website analytics, CRM pipelines, and follow up via email, phone, and text.

Job Description

Responsibilities

Manage and optimize Google Ads campaigns
Monitor conversions, cost per lead, and campaign performance
Build and improve landing pages
Analyze website traffic and marketing analytics
Improve SEO across multiple websites
Maintain and update WordPress websites
Create new landing pages
Update clinic information, provider bios, and marketing content
Monitor website performance, forms, and user experience
Design flyers, advertisements, and promotional materials in Canva
Create recruitment marketing campaigns
Produce newsletters and email marketing campaigns
Develop educational marketing content
Create AI-generated videos using modern marketing tools
Build direct mail campaigns for dentist recruitment
Manage incoming dentist leads
Coordinate follow up campaigns through email, phone, and text
Maintain CRM pipelines and marketing automations
Track campaign performance
Review CallRail recordings and marketing data

Clear Lakes Dental

Clear Lakes Dental is proud to offer patients exceptional care in preventative, restorative and other dental services in the Twin Cities. Our goal is to give our patients the highest quality of care when they need it. We serve patients from different ages, incomes, backgrounds, and dental history and provide services to patients with both private and state-funded insurances.We seek passionate Dental Professionals and people seeking a career in Dentistry and prioritize career advancement throughout our company.

Founded in 2017

Minneapolis, Minnesota, USA

62 employees (5 in marketing)

clearlakesdental.com