Responsibilities

• This full-time remote Marketing Specialist role at NQA Certificación focuses on planning, executing, and optimizing marketing initiatives to support brand awareness, lead generation, and sales enablement.
• Day-to-day responsibilities include developing and implementing marketing campaigns across digital channels, coordinating content and messaging, and monitoring performance metrics to improve results.
• The Marketing Specialist will conduct market and competitor research, segment audiences, and collaborate with sales and customer service teams to align marketing activities with business objectives.
• The role also involves managing marketing calendars, supporting events or webinars, maintaining CRM and marketing automation data accuracy, and preparing regular reports on campaign effectiveness and ROI.

Requirements

• Strong communication skills, including clear written and verbal communication, presentation abilities, and cross-functional collaboration.
• Experience with market research, including data collection, analysis, and translating insights into actionable marketing recommendations.
• Background in sales support, lead nurturing, and understanding of basic sales processes to align marketing initiatives with revenue goals.
• Demonstrated ability to develop and execute marketing strategies, including planning, positioning, and campaign management.
• Customer service orientation, with the ability to understand customer needs, respond professionally, and contribute to a positive customer experience.
• Familiarity with digital marketing tools and channels (e.g., email marketing platforms, social media, basic SEO/SEM, analytics tools such as Google Analytics).
• Strong organizational and time-management skills, with the ability to manage multiple projects and deadlines in a remote environment.
• Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.

Preferred

• Experience in certification, compliance, or B2B services is a plus, as is proficiency in additional languages relevant to NQA Certificación’s markets.