Marketing Specialist

Responsibilities

• Campaign Execution
• Builds and launches multi-channel campaigns from approved strategies and briefs.
• Maintains campaign calendars, timelines, and launch requirements.
• Reviews campaign assets for accuracy and quality before launch.
• Establishes campaign tracking through UTMs, audience lists, landing pages, and related attribution methods.
• Monitors campaign performance across channels.
• Produces regular performance reports and summarizes findings for internal teams.
• Plans event and sponsorship promotion, registration pages, invitations, and supporting materials.
• Develops post-event content and campaigns.
• Maintains website pages, builds landing pages, and completes basic SEO and conversion improvements while coordinating larger changes with agencies or developers.

Requirements

• 4-6 years of B2B marketing experience, ideally in telecom, technology, or services
• Demonstrated ability to manage campaigns end to end with limited supervision
• Strong writer with a portfolio that includes long-form (case studies) and short-form work
• Hands-on marketing automation experience
• Experience building and segmenting target lists and working directly with a sales team
• Experience working with agencies or freelancers
• Strong project management and attention to detail
• Comfort with data: pulling, interpreting, and summarizing performance
• Ability to work independently within a defined strategy and take direction from multiple stakeholders
• Valid driver’s license or ability to access reliable transportation.

Preferred

• HubSpot experience, including workflows and reporting, with comfort working in a shared admin environment
• Event or sponsorship coordination experience
• Familiarity with data enrichment or prospecting tools (for example Apollo, ZoomInfo, or similar)
• Experience with a CMS and basic web editing (WordPress)
• Familiarity with customer data and compliance rules in telecom marketing