Marketing Specialist, Non-Retail

Responsibilities

• Lead Non-Retail commercialization projects, including new product launches, product and packaging renovations, formula updates, customer-specific initiatives, and item discontinuations.
• Coordinate cross-functional work with Sales, R&D, Supply Chain, Operations, Quality, Regulatory, and Finance to achieve project milestones and business objectives.
• Support annual business planning, forecasting, and long-range strategic planning.
• Use data and insights to identify portfolio gaps and recommend actions.
• Own and maintain foodservice product master data, including specifications, attributes, images, nutrition information, packaging details, and marketing content across internal systems and customer databases.
• Lead the foodservice website renovation to improve navigation and user experience.
• Manage an external culinary partnership to build a recipe and application collection across product lines.
• Partner with creative resources to develop photography, video, product content, sell sheets, sales materials, and other digital assets.
• Manage product information, category content, and online resources.
• Coordinate new customer and distributor setup, aligning the activities needed for a smooth onboarding experience.

Requirements

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• 2+ years of experience in brand management, category management, or marketing.
• Experience managing multiple projects in a fast-paced, cross-functional environment.
• Proficiency with Microsoft Word, Excel, PowerPoint, Outlook, and internet-based research and navigation.

Preferred

• Marketing experience in the Foodservice or CPG knowledge or experience, including restaurant front-of-house or back-of-house experience.
• Experience with syndicated data, market research, or business analytics.
• Experience in consumer packaged goods, Foodservice, B2B marketing, or Ingredients marketing.