Responsibilities

• Own the strategy, planning, and execution of marketing campaigns that raise awareness of product categories and specific artists.
• Analyze and track campaign performance, optimize results, and share learnings with the team.
• Own merchandised landing pages and cross-site marketing campaigns end-to-end, including creative production, calendar management, planning, execution, reporting, and optimization.
• Support the Merch Marketing team in high-priority launches with merchandising recommendations.
• Serve as the merchandising subject matter expert and create processes that simplify and improve merchandising impact.

Requirements

• 2+ years of professional non-internship marketing experience
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
• Experience in a marketing role
• Bachelor's degree in Marketing, Communications, Business, or a related field, or equivalent experience
• Experience building and managing marketing campaigns end-to-end, including planning, execution, and performance reporting
• Proficiency with content management systems, campaign trafficking tools, or site merchandising platforms
• Experience analyzing campaign performance data to identify trends and optimize results
• Demonstrated ability to manage multiple projects simultaneously in a fast-paced environment with competing deadlines

Preferred

• 3+ years of professional non-internship marketing experience
• Experience using integrated campaigns to solve brand/business challenges
• 2+ years of experience in digital marketing, e-commerce merchandising, or retail media with measurable impact on traffic and conversion
• Experience with A/B testing methodologies and translating test results into scalable best practices and process improvements
• Familiarity with the music or entertainment industry, including artist merchandise, physical music (CD/Vinyl), or fan-driven product categories
• Experience working cross-functionally across brand, creative, and product teams to deliver integrated marketing campaigns
• Proficiency with analytics tools (e.g., Excel, SQL, or BI dashboards) to build reporting mechanisms and surface actionable insights
• Track record of creating and documenting repeatable processes that simplify workflows and improve operational efficiency
• Strong written and verbal communication skills with the ability to influence stakeholders and present data-driven recommendations

Benefits

• Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage)