Responsibilities

• Effectively work with project contacts to develop campaign objectives, conceptualize products, establish timelines for project flow, and manage the marketing budget.
• Commit to quality and accuracy of all work produced, both personally and contracted, with strict attention to graphic standards and approval processes.
• Interpret market research for utilization in the development of creative strategies to achieve marketing objectives.
• Responsible for the management of project execution, which may include design, layout, copywriting, supervising and coordinating production and delivery of the campaign.
• Serve as a marketing representative to administrative personnel during new project development, budget preparation, and overall marketing plan development.
• Develop engaging content for social media platforms, and assist with monitoring social media channels and responding to inquiries.
• Remain current on digital marketing technologies, CRM systems, and content management systems.
• Maintain complete and accurate files of all projects to include dollars spent, details of project components (i.e., printer, contractor, etc.), results of tracking mechanisms, and other pertinent information.
• Favorably represent the companies to vendors, media, and advertising solicitors to effectively maximize impact of marketing dollars.
• Attend meetings, conferences and community activities on behalf of Vandalia Health and its companies as necessary.

Requirements

• Bachelor's Degree (Required) Education: Bachelor Degree in Business, Marketing, Journalism, or Communications
• Experience: 3 years of successful marketing/advertising experience. 3 years health care related marketing experience preferred.