Marketing Specialist - Mandarin Speaking at HungryPanda | Virginia, USA

HungryPanda

Marketing Specialist - Mandarin Speaking

Virginia, USA (On-site)

Salary Not AvailableMid LevelFull time

Posted 3 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Drive end-to-end local marketing and user growth in Southampton for HungryPanda, owning offline promotions, community operation, and team management.

Own offline ground promotions from planning to execution to acquire new users.
Must-have: Fluent Mandarin and English for daily user communication and cross-team work.
Standout: Full ownership of Southampton local marketing and user growth with a front-line role in brand amplification.

Job Description

Responsibilities

Plan and execute full-cycle offline ground promotion activities, including booth setup, building sweeps, campus and community promotions, to acquire new users and meet phased new user acquisition targets
Operate local user communities, develop user activation and retention strategies, guide new users to complete their first order or App download, improve new user conversion rates, and promote marketing activities within the communities
Take full ownership of the recruitment, training, scheduling and daily management of part-time ground promotion staff, to ensure the efficient and orderly operation of the local promotion team
Develop detailed activity schedules and execution plans, track user acquisition and marketing performance data, conduct regular performance reviews, and optimise marketing strategies iteratively
Manage customer acquisition cost (CAC), allocate marketing budget resources reasonably, and continuously explore and test cost-effective user acquisition channels
Handle unexpected situations during marketing activities (including venue changes, weather issues, temporary staff shortages, etc.), quickly develop alternative contingency plans, and ensure the smooth execution of all activities
Support new media operation work, including content creation and operation on Xiaohongshu, WeChat public accounts and other Chinese social platforms, to enhance local brand exposure and user engagement

Requirements

Fluent in both spoken and written Mandarin Chinese and English (mandatory for daily user communication, community operation and cross-team collaboration)
Systematic planning and management capabilities for marketing planning, operation execution and promotion channel management
Balanced creative thinking and data analysis skills, with a sharp insight into the overseas Chinese market and consumer behaviour
Previous work or internship experience in marketing-related roles, with a solid understanding of basic marketing workflows
Hands-on experience in new media operation, including but not limited to Xiaohongshu, WeChat communities and WeChat public accounts
Excellent communication, coordination and project execution skills, with the ability to work under pressure in a fast-paced environment
Valid right to work in the UK , and able to be based in Southampton full-time

Preferred

Previous experience in ground promotion, user growth or local marketing in the UK, especially in Southampton
Successful cases of user acquisition or community operation, with proven results in improving conversion rates
Experience in managing part-time or frontline teams
Familiarity with the overseas Chinese catering and lifestyle service industry
Experience in a fast-growing internet or e-commerce business

Benefits

Company pension scheme
Exclusive employee discount across all HungryPanda platforms

HungryPanda

2.8 Glassdoor

Founded in 2017, HungryPanda is currently the largest overseas Chinese food delivery company. Starting in Nottingham, the UK, it has expanded to more than 80 cities in 10 countries, including the UK, France, Italy, the US, Canada, Australia, New Zealand, Japan, South Korea and Singapore.In 2021, HungryPanda launched its new business models, "Panda Fresh", a platform for Asian fresh food and grocery e-commerce, and "VouchersPanda", a platform to provide new discounted ordering methods of online and offline lifestyle services for overseas Chinese.Besides, HungryPanda is awarded in the Deloitte 2021 UK Technology Fast 50, making the company the only food delivery platform in the ranking.

Founded in 2017

London, England, GBR

657 employees (138 in marketing)

www.hungrypanda.co

32% recommend to a friend