Responsibilities

• Oversee day-to-day management of all social media channels, ensuring timely publishing, brand consistency, and platform-specific optimization
• Monitor social conversations, customer feedback, and emerging trends; respond promptly to inquiries, comments, and issues to maintain a positive brand presence
• Collaborate with internal teams (Customer Service, Marketing, Product, Sales) to ensure accurate , aligned, and helpful responses across all channels
• Manage influencer partner collaborations
• Write engaging, on-brand content tailored for each social platform, campaign, and audience segment
• Develop content themes, messaging frameworks, and creative direction for ongoing initiatives
• Create compelling eCommerce product copy including titles, descriptions, features/benefits, and SEO-optimized content to support conversion and discoverability
• Support content needs for cross-channel initiatives including email, web, and promotional campaigns
• Build social-first campaign messaging aligned with the marketing calendar and broader brand initiatives
• Coordinate scheduling, deployment, and cross-channel amplification to ensure cohesive storytelling across social, web, and eCommerce

Requirements

• Associate’s or bachelor’s degree required
• Demonstrated experience managing marketing campaigns that engage, inform, and convert (email marketing experience preferred)
• Strong writing, editing, and verbal communication skills
• Analytical mindset with the ability to interpret data and optimize performance
• Highly organized, deadline-driven, and able to manage multiple priorities
• Collaborative, adaptable, and positive team contributor
• Ability to quickly learn marketing tools and platforms (e.g., Meltwater)
• Be onsite in Madison 4-5 times per month

Preferred

• Email marketing experience preferred