Marketing Specialist

Responsibilities

• Build and maintain strong relationships with members, serving as a trusted marketing resource and partner.
• Proactively engage members through regular outreach, follow-up, and relationship-building activities.
• Conduct visits to member locations to better understand their businesses, identify needs, strengthen relationships, and uncover opportunities for growth.
• Identify member marketing needs and recommend creative solutions, resources, and programs to support their businesses.
• Educate members on the benefits of marketing programs and available resources to support their sales and growth efforts.
• Develop and maintain a strong working knowledge of all assigned programs and services.
• Identify opportunities to grow business with existing members by increasing awareness, education, participation, and utilization of available programs and supplier offerings.
• Establish and work toward individual sales and growth goals, with measurable targets for member engagement and program growth.
• Conduct monthly sales reviews to monitor performance, identify trends and opportunities, and develop action plans to support continued growth.
• Partner with Regional Managers to provide consistent communication regarding member accounts, opportunities, issues, and sales updates.

Requirements

• 5+ years of professional marketing experience, B2B preferred.
• Bachelor’s degree in Marketing or other related field required.
• Demonstrates creativity and innovative thinking when developing solutions and strategies.
• Brings fresh ideas and creative approaches to marketing initiatives.
• Demonstrates strong creative problem-solving skills.
• Strong knowledge of marketing principles.
• Excellent verbal and written communication skills
• Considerable knowledge of computer programs including Excel, Word, Microsoft 365, PowerPoint, Microsoft Teams. Additional experience in Canva, Email Marketing software, Adobe Suite, and other Marketing software preferred.
• Professional, positive, and respectful demeanor.
• Ability to produce quality work quickly and meet deadlines in a fast-paced environment.