Marketing Specialist

Des Moines, IA (On-site)

$57K/yr – $71K/yrMid Level2+ years expFull time

Posted 7 weeks ago

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Job Summary

Build cross-functional marketing execution through project management, content, and CRM data, while training teams and maintaining consistent brand messaging across channels.

  • Campaign and project orchestration: manage timelines, deliverables, and stakeholder updates across digital, social, and traditional channels.
  • CRM and analytics ownership: maintain data integrity, track metrics, and report insights to optimize campaigns.
  • Content and training cadence: create internal/external content and run trainings on marketing tools to ensure alignment and capability.

Job Description

Own project and stakeholder orchestration across campaigns, trainings, and content tied to CRM data and vendor partnerships.

  • Provide project management support for a variety of marketing initiatives, coordinating timelines, deliverables, and stakeholder communication to ensure projects are completed accurately and on schedule.
  • Hosts trainings on key marketing resources, to include online reputation management system, video messaging system, CRM, martech tools and others as needed.
  • Assist in the development and execution of marketing campaigns across digital, social media, and traditional channels.
  • Create engaging content for internal marketing and sales communications as well as external content support for websites, email marketing, blogs, and social media.
  • Support the development of marketing collateral such as brochures, presentations, and sales materials.
  • Coordinate and track the performance of email marketing campaigns, including list management, marketing automation programs, and segmentation strategies.
  • Collaborate with internal and external stakeholders to ensure brand messaging is consistent across all channels.
  • Track and report on key marketing metrics, providing insights and recommendations for optimization.
  • Assist with video/photo shoots as needed.
  • Work closely with designers, sales partners, agency partners, and vendors to support marketing initiatives.
Life Care Services logo

Life Care Services

LCS Community Operations, established in 1971 and based in Des Moines, Iowa, is the nation’s leading manager of full-service senior living communities. LCS Community Operations currently provides operations management, and marketing and sales management for not-for-profit and for-profit continuing care retirement communities (CCRCs), stand-alone assisted living, memory care, and rental communities nationwide.

Founded in 1971
Des Moines, Iowa, USA
779 employees (32 in marketing)

Traffic Signals

Monthly Visitors
10.6K
Monthly Google Ads Budget
$114
Traffic Source Mix
Search
33.2%
Direct
37.5%
Referral
22.3%
Social
6.2%
Paid
0.7%

Headcount Trend

Current headcount: ~767

Marketing Team

Marketing Team Size
27 (3% of company)
Marketing Roles Posted (Last 30 Days)
1