Marketing Specialist Lead, Global Events

Responsibilities

• National Events & Tradeshow Leadership (Primary Focus)
• Own end-to-end planning and execution of national‑level events and major industry tradeshows.
• Manage all logistics including production, registration, onsite operations, booth experiences, shipping, and run-of-show documentation.
• Oversee project‑specific vendor sourcing, negotiation, and coordination in partnership with Field Marketing and the Global Events Global Operations team to ensure flawless execution.
• Collaborate cross‑functionally with marketing, sales, product, and executive leadership to align event goals, messaging, and deliverables.
• Deliver high‑quality brand experiences that support pipeline generation, customer engagement, and executive visibility.
• Develop and manage event budgets, timelines, and post‑event reporting.
• Secondary Support Across Other Event Programs
• Assist with meeting planning, including agenda development, AV needs, space layout, and attendee communications.
• Support food & beverage strategy including menu planning, dietary needs, and onsite service coordination.
• Oversee hotel room blocks, housing lists, arrival/departure logistics, and relationship management with hospitality partners.

Requirements

• 5–8 years of professional event management experience, preferably within the technology or SaaS space.
• Demonstrated success coordinating both internal and external high-profile events, including C‑suite audiences and large customer-facing activations.
• Proven track record in vendor management, contract negotiation, and oversight of production partners, venues, and hospitality teams.
• Exceptional attention to detail and accuracy across all event planning elements—logistics, communications, budgeting, and timelines.
• Ability to manage complex, multi-workstream projects from concept through execution with minimal supervision.
• Strong written and verbal communication skills, with comfort presenting to leadership and aligning cross-functional teams.
• Willingness and ability to travel for onsite event execution.

Preferred

• Experience supporting tradeshows in the technology sector or related industries.
• Familiarity with event tech platforms (registration, mobile apps, lead capture, project management tools).
• Knowledge of hotel and F&B operations, meetings industry standards, and production best practices.
• Project Management Professional (PMP) certification preferred.

Benefits

• We offer a comprehensive suite of benefits designed to help each member of our team thrive.
• We offer you and your family voluntary healthcare coverage in countries where applicable.
• We believe it is important to take time off – it is essential for your mental and physical wellbeing.
• We provide Sprinklrites with paid time off to recharge and spend time with loved ones.