Marketing Specialist Lead, Global Events

USA

$92K/yr – $153K/yrSenior Level5+ years expFull time

Posted 5 months ago

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Job Summary

Drive national events and tradeshows as a senior event manager for Sprinklr, owning end-to-end planning and cross‑functional execution.

  • Own end-to-end planning and execution of national events and major industry tradeshows.
  • Must-have: 5–8 years of professional event management experience in tech or SaaS.
  • Standout: Cross-functional leadership and vendor coordination with Field Marketing and Global Ops.

Job Description

Responsibilities

  • National Events & Tradeshow Leadership (Primary Focus)
  • Own end-to-end planning and execution of national‑level events and major industry tradeshows.
  • Manage all logistics including production, registration, onsite operations, booth experiences, shipping, and run-of-show documentation.
  • Oversee project‑specific vendor sourcing, negotiation, and coordination in partnership with Field Marketing and the Global Events Global Operations team to ensure flawless execution.
  • Collaborate cross‑functionally with marketing, sales, product, and executive leadership to align event goals, messaging, and deliverables.
  • Deliver high‑quality brand experiences that support pipeline generation, customer engagement, and executive visibility.
  • Develop and manage event budgets, timelines, and post‑event reporting.
  • Secondary Support Across Other Event Programs
  • Assist with meeting planning, including agenda development, AV needs, space layout, and attendee communications.
  • Support food & beverage strategy including menu planning, dietary needs, and onsite service coordination.
  • Oversee hotel room blocks, housing lists, arrival/departure logistics, and relationship management with hospitality partners.

Requirements

  • 5–8 years of professional event management experience, preferably within the technology or SaaS space.
  • Demonstrated success coordinating both internal and external high-profile events, including C‑suite audiences and large customer-facing activations.
  • Proven track record in vendor management, contract negotiation, and oversight of production partners, venues, and hospitality teams.
  • Exceptional attention to detail and accuracy across all event planning elements—logistics, communications, budgeting, and timelines.
  • Ability to manage complex, multi-workstream projects from concept through execution with minimal supervision.
  • Strong written and verbal communication skills, with comfort presenting to leadership and aligning cross-functional teams.
  • Willingness and ability to travel for onsite event execution.

Preferred

  • Experience supporting tradeshows in the technology sector or related industries.
  • Familiarity with event tech platforms (registration, mobile apps, lead capture, project management tools).
  • Knowledge of hotel and F&B operations, meetings industry standards, and production best practices.
  • Project Management Professional (PMP) certification preferred.

Benefits

  • We offer a comprehensive suite of benefits designed to help each member of our team thrive.
  • We offer you and your family voluntary healthcare coverage in countries where applicable.
  • We believe it is important to take time off – it is essential for your mental and physical wellbeing.
  • We provide Sprinklrites with paid time off to recharge and spend time with loved ones.
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Sprinklr

Sprinklr is the definitive, AI-native platform for Unified Customer Experience Management (Unified-CXM), empowering brands to deliver extraordinary experiences at scale — across every customer touchpoint. By combining human instinct with the speed and efficiency of AI, Sprinklr helps brands earn trust and loyalty through personalized, seamless, and efficient customer interactions. Sprinklr’s unified platform provides powerful solutions for every customer-facing team — spanning social media management, marketing, advertising, customer feedback, and omnichannel contact center management — enabling enterprises to unify data, break down silos, and act on real-time insights. Today, 1,900+ enterprises — including Microsoft, P&G, Samsung, and 60% of the Fortune 100 — rely on Sprinklr to help them deliver consistent, trusted customer experiences worldwide.

Founded in 2009
New York, New York, USA
4.3K employees (236 in marketing)