Responsibilities

• The Marketing Specialist Lead, Field Marketing will lead the planning and execution of high-impact field events and customer experiences across the United States, partnering closely with field sales to support business priorities and strengthen customer relationships.
• This highly visible role sits at the intersection of brand strategy, sales and local market execution. The successful candidate will translate broader marketing strategies into relevant, customer-first experiences, from executive events and hospitality programs to customer briefings and field activations.
• Plan and execute field marketing programs and events aligned with JLG marketing and sales objectives.
• Partner with sales to identify business priorities, target audiences and opportunities for meaningful customer engagement.
• Manage all aspects of event execution, including budgets, timelines, venues, vendors, transportation, accommodations, food and beverage and onsite logistics.
• Deliver white-glove customer experiences for executive events, VIP programs, customer visits and other high-touch engagements.
• Provide onsite leadership and support to ensure seamless execution and a consistent JLG brand experience.
• Manage multiple concurrent events and priorities with strong organization, attention to detail and proactive communication.
• Support customer briefings at JLG facilities, including planning, logistics and execution.
• Lead field marketing communication and enablement, providing sales teams with the information and resources needed to effectively participate in and support field programs.

Requirements

• Bachelor’s degree in Marketing, Business Management, Communications, Journalism, Public Relations, related field, or equivalent experience.
• 6+ years of experience in field marketing, experiential marketing, event marketing or a related discipline, including direct responsibility for customer - facing programs.
• Ability to travel 50%.

Preferred

• Experience using CRM, event management or marketing automation platforms.
• Experience measuring event effectiveness and connecting field marketing activity to customer engagement, sales opportunities or other business outcomes.
• Background in manufacturing, construction, heavy equipment or another complex B2B industry.
• Demonstrated experience managing complex events from initial planning through onsite execution and post-event follow-up.
• Strong project management skills with the ability to manage multiple programs, budgets, vendors and deadlines simultaneously.
• Excellent written and verbal communication skills with the ability to work effectively across functions and organizational levels.
• Experience managing external event, hospitality, venue and transportation partners.
• Experience developing and managing event budgets and negotiating with vendors.