Responsibilities

• Social Media Management (25%)
• Own day-to-day management of company social media channels across brands where applicable: Facebook. LinkedIn, Twitter/X, Instagram, and YouTube
• Create and publish daily/weekly/monthly content via HubSpot Social tools
• Develop and maintain a structured social content calendar
• Monitor engagement and respond appropriately to comments and inquiries
• Refresh visual and campaign themes as needed based on performance
• Identify and capture internal culture content (events, employee recognition, holidays)
• Execute marketing campaigns as planned by the Marketing Director
• Track and report on social media performance
• Graphic Design & Creative Development (25%)
• Design branded digital and print materials including but not limited to social graphics, sales collateral, presentations, brochures, flyers, advertisements, email graphics, logos, and trade show assets
• Use Canva and Adobe Business Suite to produce professional creative assets
• Maintain organized asset libraries for future use
• Apply established design principles and branding standards to all deliverables
• Brand Management & Governance (15%)
• Serve as brand steward for all company brands
• Ensure logos, typography, color palettes (RGB, CMYK, HEX, PMS), and visual identity standards are accurate and consistently applied
• Maintain and update formal brand guidelines for both digital and print applications
• Review and approve all public-facing branded materials created by internal teams
• Develop branded assets for internal requests including but not limited to social media posts, eblasts, custom posters and onsite materials, event materials, and sales collateral
• Coordinate the production and ordering of branded materials including business cards, print collateral, and signage
• Manage marketing asset libraries, templates, and brand resources
• Email Marketing & Campaign Support (10%)
• Build, format, and deploy email campaigns in HubSpot and Bullhorn
• Maintain email templates and marketing assets
• Support audience list preparation and campaign execution
• Track and report on email marketing performance metrics including open rates, click-though rates, conversions, and engagement trends
• Support automated nurture campaigns and workflow execution
• Marketing Analytics & Reporting (10%)
• Collect and organize marketing performance data from various platforms
• Maintain KPI dashboards and recurring reports within HubSpot and other reporting tools
• Track campaign performance, social media metrics, and lead generation activity
• Identify trends and provide monthly performance summaries to Marketing Director
• Project Coordination (10%)
• Manage multiple projects simultaneously while ensuring deadlines are met
• Coordinate with internal stakeholders to gather information, feedback, and approvals
• Communicate project status and proactively identify risks or delays
• Sales & Recruiting Support (5%)
• Create and update sales enablement materials
• Support recruiting campaigns and hiring initiatives
• Assist with trade shows, conferences, and industry events
• Coordinate promotional activities and marketing communications