Marketing Specialist, Large Customers

USA (Hybrid)

$59K/yr – $84K/yrMid Level2+ years expFull time

Posted 5 days ago

Job Summary

Own and coordinate large customer marketing programs from planning to measurement, serving as the primary marketing contact for strategic accounts.

  • Own and coordinate marketing plans, campaigns, and communications for premier customers.
  • Track activity and demonstrate impact of programs.

Job Description

Responsibilities

  • Support EBSCO’s Premier Partnership program, coordinating proactive marketing plans and activities for participating large and strategic customer accounts.
  • Serve as a day-to-day marketing contact for assigned customers, helping understand their priorities, coordinate requests, communicate next steps, and provide a responsive and professional customer experience.
  • Partner with Sales and Marketing teams to develop and execute customized marketing activities that support customer priorities, product awareness, engagement, and adoption.
  • Coordinate customer-specific marketing projects, including email campaigns, webinars, events, promotional campaigns, presentations, digital materials, and other communications.
  • Write, edit, and proofread customer-facing communications and promotional materials, adapting EBSCO messaging and content for specific customer audiences and needs.
  • Manage marketing projects from request through completion, including gathering requirements, coordinating internal resources, maintaining timelines, communicating status, and ensuring deliverables are completed accurately and on time.
  • Coordinate ad hoc marketing requests from large and strategic customers, working across Marketing to identify the appropriate resources and solutions.
  • Help coordinate market and customer newsletters, including gathering content, managing schedules, reviewing materials, and supporting distribution.
  • Support management of the Large Customer Marketing budget, including tracking expenses, coordinating invoices, and maintaining accurate budget information.
  • Help track and report on program activity, customer engagement, and marketing results to demonstrate the impact of Large Customer Marketing programs.

Requirements

  • 2+ years of experience in marketing, communications, customer marketing, account management, customer success, project coordination, or a related field.
  • Experience managing multiple projects, stakeholders, priorities, and deadlines while maintaining close attention to detail.
  • Excellent writing, editing, and proofreading skills and can develop clear, polished, and professional customer-facing communications.
  • Must be a confident communicator who can build productive relationships with customers and colleagues at different levels of an organization.
  • Must have a customer-service mindset and understand the importance of responsiveness, professionalism, attention to detail, and follow-through when supporting important customer relationships.

Preferred

  • Bachelor’s degree in marketing, communications, business, English, public relations, or a related field, or equivalent professional experience.
  • Experience taking a customer request or business need, determining the appropriate next steps, and coordinating the people and resources needed to move the work forward.
  • Experience supporting large, strategic, enterprise, or high-value customer accounts.
  • Experience in customer marketing, account-based marketing, customer success, or account management.
  • Experience coordinating customer-facing campaigns, webinars, events, newsletters, or other marketing programs.
  • Familiarity with CRM and project management platforms.
  • Experience tracking budgets, project expenses, or program performance.
  • An interest in information services, research, libraries, education, SaaS, or other complex B2B products and services.
  • Familiarity with AI-assisted tools and an interest in thoughtfully using emerging technologies to improve marketing, writing, research, and project workflows.
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EBSCO Information Services

At EBSCO Information Services, we hire great people and let them thrive. Our mission is to transform lives by providing relevant and reliable information when, where, and how people need it through a complete and optimized research solution comprised of e-journals, e-books, and research databases — all combined with the most powerful discovery service to support the information needs and maximize the research experience of our end-users.Headquartered in Ipswich, MA, EBSCO employs more than 2,700 people worldwide, most now working hybrid or remotely. We are the leader in our field due to our cutting-edge technology, forward-thinking philosophy, and outstanding team. We are looking for bright and creative individuals whose unique differences will allow us to achieve this inclusive mission around the world.

Founded in 1984
Ipswich, Massachusetts, USA
2.6K employees (421 in marketing)

Salaries

Posted range

$59K/yr – $84K/yr

Taken straight from the job posting.

See all EBSCO Information Services salaries

Marketing Team

Marketing Team Size
388 (15% of company)
Marketing Roles Posted (Last 30 Days)
4

Traffic Signals

Monthly Visitors
32.6M
Monthly Google Ads Budget
$126.8K
Traffic Source Mix
Search
11.7%
Direct
47.4%
Referral
33.8%
Social
6.5%
Paid
0.4%

Headcount Trend

Current headcount: ~2.6K

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Marketing Specialist, Large Customers

EBSCO Information Services · USA · Hybrid