Marketing Specialist

Responsibilities

• Develop and execute integrated demand generation campaigns aligned with business priorities, customer needs, and growth objectives across multiple CSS North America brands.
• Partner with brand, product, sales, channel, and aftermarket teams to develop targeted messaging, audiences, and campaign approaches.
• Coordinate campaign assets across email, landing pages, paid media, content offers, nurture programs, and sales follow-up materials.
• Manage campaign timelines, stakeholder inputs, approvals, and launches to deliver accurate programs on schedule.
• Develop and refine audience segmentation and nurture programs to increase engagement and move prospects through the customer journey.
• Partner with Marketing Operations and Sales to support lead routing, timely follow-up, and visibility into campaign-generated activity.
• Analyze campaign performance, conduct testing, and communicate actionable recommendations to improve engagement, conversion, and pipeline contribution.
• Scale successful campaigns and approaches across brands, using AI and automation to improve speed, personalization, and effectiveness.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• Three or more years of experience in demand generation, digital marketing, campaign management, or a related field.
• Experience planning and executing integrated, multi-channel marketing campaigns.
• Demonstrated ability to manage multiple campaigns, work streams, and stakeholder priorities simultaneously.
• Experience interpreting marketing performance data and translating insights into actions.
• Core Competencies: Clear written and verbal communication with the ability to collaborate across teams.
• Core Competencies: Strong organization, attention to detail, and follow-through.
• Core Competencies: Proactive problem-solving and the ability to work through obstacles.
• Core Competencies: Comfort adapting to changing priorities in a fast-paced, matrixed environment.

Preferred

• Experience with marketing automation and CRM platforms such as Salesforce, Eloqua, or similar tools.
• Familiarity with digital advertising, search marketing, email marketing, landing-page optimization, and web analytics.
• Experience with account-based marketing, channel marketing, aftermarket marketing, or customer lifecycle programs.
• Experience developing dashboards or campaign performance reports.
• Familiarity with industrial customers, distributor networks, and longer business-to-business buying cycles.
• Experience using AI-enabled tools for campaign planning, content development, audience insights, reporting, or optimization.

Benefits

• health care options like medical and prescription plans, dental and vision coverage, as well as wellness programs.
• life insurance, a robust 401(k) plan, paid time off, and even an employee stock grant, among other offerings.