Marketing Specialist (In-Person) | Real Estate at Evergreen Capital | Fountain Valley, CA

Evergreen Capital

Marketing Specialist (In-Person) | Real Estate

Fountain Valley, CA (On-site)

Salary Not AvailableMid LevelFull time

Posted 7 weeks ago

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Job Summary

Own end-to-end direct response marketing for motivated seller leads across paid search, social, direct mail, SMS, and outbound dialing, with tight analytics and a strong handoff to sales.

Growth/ownership: Plan and scale multi-channel campaigns that drive high-response direct mail, cold calling, SMS, and RVM for probate, pre-foreclosure, and similar seller lists.
Analytics and optimization: Track CPL, ROI, and attribution using GA, ad platforms, call-tracking, and CRM dashboards; run ongoing A/B tests on creative, offers, and audiences.
Operations and collaboration: Manage VA calling operations, skip tracing, compliant messaging, and seller insights to inform acquisitions and pipeline quality.

Job Description

Responsibilities

Assist with overseeing all marketing channels and tracking leads
Plan, launch, test, and scale multi-channel direct response campaigns targeting motivated sellers (probate, pre-foreclosure, absentee owners, tired landlords, etc.).
Design, write, and execute high-response direct mail campaigns (postcards, letters, yellow letters, handwritten-style mailers) — including list selection, copywriting, offer strategy, and A/B testing.
Managing all aspects of our 240 Virtual Assistant cold callers, including cold calling scripts, dialer campaigns, and calling operations to convert leads and re-engage non-responders.
Manage skip tracing processes to ensure accurate contact data for multi-channel follow-up.
Run SMS/text messaging campaigns (compliant TCPA/SMS marketing) with strong open/click/response optimization.
Deploy and monitor ringless voicemail (RVM) drop campaigns for high-volume, low-friction touchpoints.
Analyze campaign performance daily/weekly using tools like Google Analytics, Facebook Ads Manager, call tracking software, CRM data, and custom dashboards.
Continuously test new creative angles, offers, audiences, and channels to lower CPL and increase lead quality.
Collaborate with acquisitions/sales team to provide lead handoff, feedback loops, and seller insights.

Requirements

Analytical thinker with knowledge in Excel, data tracking, etc.
Direct experience managing all of the following channels:
Google Ads (real estate lead gen)
Meta Ads (Facebook/Instagram)
Direct mail campaigns (high-response creative/copy)
Cold calling/outbound phone prospecting
Skip tracing tools and processes
SMS/text campaigns
Ringless voicemail campaigns
Strong copywriting skills — you can write compelling, response-driven copy that speaks directly to seller pain points.
Data-driven mindset: comfortable with A/B testing, tracking ROI/CPL, attribution, and optimization.
Experience with common tools: Google Ads, Meta Business Suite, CallRail/CallTrackingMetrics, Twilio/SimpleTexting, Launch Control/REI Reply (or similar), Batch Skip Tracing/PropStream/REI BlackBook, etc.
Deep understanding of real estate seller motivation triggers and list-building strategies.