Marketing Specialist (In-Person) | Real Estate at Evergreen Capital | Fountain Valley, CA | $60K/yr – $120K/yr

Evergreen Capital

Marketing Specialist (In-Person) | Real Estate

Fountain Valley, CA (On-site)

$60K/yr – $120K/yrMid Level3+ years expFull time

Posted 3 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Drive multi-channel direct-to-seller campaigns for real estate leads, spanning Google/Meta ads, direct mail, and outbound outreach.

Plan, launch, and optimize campaigns for motivated sellers.
Must-have: 3+ years in direct-to-seller real estate marketing across paid and direct mail.
Standout: Management of large outbound teams and cross-channel coordination.

Job Description

Responsibilities

Plan, launch, test, and scale multi-channel direct response campaigns targeting motivated sellers (probate, pre-foreclosure, absentee owners, tired landlords, etc.).
Manage and optimize Google Ads (Search + Display + Performance Max) for real estate keywords and audience targeting.
Build, launch, and iterate Meta Ads (Facebook + Instagram) campaigns, including lookalike audiences, creative testing (images, video, carousel), and retargeting funnels.
Design, write, and execute high-response direct mail campaigns (postcards, letters, yellow letters, handwritten-style mailers) — including list selection, copywriting, offer strategy, and A/B testing.
Managing all aspects of our 240 Virtual Assistant cold callers, including cold calling scripts, dialer campaigns, and calling operations to convert leads and re-engage non-responders.
Manage skip tracing processes to ensure accurate contact data for multi-channel follow-up.
Run SMS/text messaging campaigns (compliant TCPA/SMS marketing) with strong open/click/response optimization.
Deploy and monitor ringless voicemail (RVM) drop campaigns for high-volume, low-friction touchpoints.
Analyze campaign performance daily/weekly using tools like Google Analytics, Facebook Ads Manager, call tracking software, CRM data, and custom dashboards.
Continuously test new creative angles, offers, audiences, and channels to lower CPL and increase lead quality.
Collaborate with acquisitions/sales team to provide lead handoff, feedback loops, and seller insights.

Requirements

Minimum 3 years of hands-on experience in direct-to-seller real estate marketing (fix & flip, buy-and-hold investor acquisitions, or similar).
Proven success running paid campaigns specifically targeting motivated sellers/distressed properties.
Direct experience managing all of the following channels: Google Ads (real estate lead gen), Meta Ads (Facebook/Instagram), Direct mail campaigns (high-response creative/copy), Cold calling/outbound phone prospecting, Skip tracing tools and processes, SMS/text campaigns, Ringless voicemail campaigns.
Strong copywriting skills — you can write compelling, response-driven copy that speaks directly to seller pain points.
Data-driven mindset: comfortable with A/B testing, tracking ROI/CPL, attribution, and optimization.

Preferred

Experience working directly for a real estate investment company or marketing agency serving investors.
Track record of achieving CPL under industry averages in competitive markets.
Familiarity with compliance (TCPA, Do Not Call, CAN-SPAM, etc.) in outbound marketing.