Responsibilities

• Plan, launch, test, and scale multi-channel direct response campaigns targeting motivated sellers (probate, pre-foreclosure, absentee owners, tired landlords, etc.).
• Manage and optimize Google Ads (Search + Display + Performance Max) for real estate keywords and audience targeting.
• Build, launch, and iterate Meta Ads (Facebook + Instagram) campaigns, including lookalike audiences, creative testing (images, video, carousel), and retargeting funnels.
• Design, write, and execute high-response direct mail campaigns (postcards, letters, yellow letters, handwritten-style mailers) — including list selection, copywriting, offer strategy, and A/B testing.
• Managing all aspects of our 240 Virtual Assistant cold callers, including cold calling scripts, dialer campaigns, and calling operations to convert leads and re-engage non-responders.
• Managing skip tracing processes to ensure accurate contact data for multi-channel follow-up.
• Run SMS/text messaging campaigns (compliant TCPA/SMS marketing) with strong open/click/response optimization.
• Deploy and monitor ringless voicemail (RVM) drop campaigns for high-volume, low-friction touchpoints.
• Analyze campaign performance daily/weekly using tools like Google Analytics, Facebook Ads Manager, call tracking software, CRM data, and custom dashboards.
• Continuously test new creative angles, offers, audiences, and channels to lower CPL and increase lead quality.