Responsibilities

• Plan, launch, test, and scale multi-channel direct response campaigns targeting motivated sellers (probate, pre-foreclosure, absentee owners, tired landlords, etc.).
• Manage and optimize Google Ads (Search + Display + Performance Max) for real estate keywords and audience targeting.
• Build, launch, and iterate Meta Ads (Facebook + Instagram) campaigns, including lookalike audiences, creative testing (images, video, carousel), and retargeting funnels.
• Design, write, and execute high-response direct mail campaigns (postcards, letters, yellow letters, handwritten-style mailers) — including list selection, copywriting, offer strategy, and A/B testing.
• Managing all aspects of our 240 Virtual Assistant cold callers, including cold calling scripts, dialer campaigns, and calling operations to convert leads and re-engage non-responders.
• Manage skip tracing processes to ensure accurate contact data for multi-channel follow-up.
• Run SMS/text messaging campaigns (compliant TCPA/SMS marketing) with strong open/click/response optimization.
• Deploy and monitor ringless voicemail (RVM) drop campaigns for high-volume, low-friction touchpoints.
• Analyze campaign performance daily/weekly using tools like Google Analytics, Facebook Ads Manager, call tracking software, CRM data, and custom dashboards.
• Continuously test new creative angles, offers, audiences, and channels to lower CPL and increase lead quality.
• Collaborate with acquisitions/sales team to provide lead handoff, feedback loops, and seller insights.

Requirements

• Minimum 3 years of hands-on experience in direct-to-seller real estate marketing (fix & flip, buy-and-hold investor acquisitions, or similar).
• Proven success running paid campaigns specifically targeting motivated sellers/distressed properties.
• Direct experience managing all of the following channels:
• Google Ads (real estate lead gen)
• Meta Ads (Facebook/Instagram)
• Direct mail campaigns (high-response creative/copy)
• Cold calling/outbound phone prospecting
• Skip tracing tools and processes
• SMS/text campaigns
• Ringless voicemail campaigns
• Strong copywriting skills — you can write compelling, response-driven copy that speaks directly to seller pain points.
• Data-driven mindset: comfortable with A/B testing, tracking ROI/CPL, attribution, and optimization.
• Experience with common tools: Google Ads, Meta Business Suite, CallRail/CallTrackingMetrics, Twilio/SimpleTexting, Launch Control/REI Reply (or similar), Batch Skip Tracing/PropStream/REI BlackBook, etc.
• Deep understanding of real estate seller motivation triggers and list-building strategies.

Preferred

• Experience working directly for a real estate investment company or marketing agency serving investors.
• Track record of achieving CPL under industry averages in competitive markets.
• Familiarity with compliance (TCPA, Do Not Call, CAN-SPAM, etc.) in outbound marketing.

Benefits

• Competitive base salary of $60,000 + performance bonuses tied to lead volume and quality
• Opportunity to shape and scale a multi-million dollar lead gen operation
• Fast-moving, results-focused environment
• Paid time off