Responsibilities

• Creating content
• In collaboration with internal departments, develops/edits/reviews promotional copy for ads, website, awards submissions, videos and emails
• Supports PR program for department, including news releases and article placements in local and industry publications
• Creates and implements an internal communication plan
• Edits/provides overall review to content calendar for social media presence, including imagery
• Manages SEO/SEM/PPC efforts
• Develops email automation streams and workflows including applicable copy
• Provides trade show support for sales team, including collateral consultation and booth placement options
• Works with sales team on case studies and customer testimonials
• Creates/updates sales presentations using sales team/management feedback

Requirements

• BA/BS or equivalent working experience in Marketing, Business, Communications or related experience and/or education
• Minimum of 5-10 years of marketing-related experience post-graduation
• Experience marketing to industrial B2B audiences a plus
• Technical skills, fundamental knowledge of database technology
• Excellent writing and editing skills, with ability to adopt style, tone, and voice across content
• Exceptional communicator and creative thinker with ability to use data to inform decisions
• Excellent interpersonal skills including collaboration, partnering and meeting facilitation

Preferred

• Proficiency in Adobe Creative Suite preferred
• Advanced level proficiency in PowerPoint, Excel, Outlook and Word. Proficiency in Adobe Creative Suite preferred.