Marketing Specialist II

Albany, NY (Unknown)

$72K/yr – $125K/yrMid Level3+ years expFull time

Posted 1 day ago

Job Summary

Owns the creation and management of client-facing content and marketing deliverables, guiding storytelling, brand alignment, and cross-functional collaboration across multiple campaigns and data-driven projects.

  • Lead external content, proposals, and presentations aligned with brand standards
  • Coordinate research, data, and cross-functional teamwork to support marketing and sales outcomes

Job Description

Responsibilities

  • Leads the development and production of client qualifications, proposals, and presentations with a focus on quality, creativity, and meeting client deadlines
  • Refines storytelling skills through dynamic stories about clients, projects, people, and Gilbane, with a focus on creative writing, and incorporate these differentiators into deliverables that address the unique needs of each client
  • Ensures all external content and client deliverables align with Gilbane’s brand standards and messaging guidelines
  • Participates in presell meetings and local strategic brainstorming
  • Supports the development and execution of marketing campaigns, branded content, awards, and speaking submissions, and local event support to increase Gilbane's market visibility
  • Leads the development of internal and external communications, including newsletters, press releases, website content, social media posts, eblasts, and content for other digital channels
  • Organizes and maintains digital assets, ensuring all photos, graphics, and media are approved, properly categorized, and easily searchable
  • Leads data maintenance and performs in-depth research of projects, team members, and market sectors utilizing our data management systems
  • Coordinates and organizes the high volume of information we collect for each of our projects and team members to ensure data integrity
  • Assists in conducting research into the different market sectors to understand our clients including who they are, what’s top of mind, and key trends

Requirements

  • Bachelor’s degree in Business, Marketing, Communications, or a related field
  • 3-5 years relevant experience in the marketing and/or AEC industry
  • Or equivalent combination of education and experience
  • Intermediate knowledge and skills in Adobe Create Suite, PPT, Canva, Unanet, and Photography
  • Strong time management, organization, communication skills, teamwork, intermediate writing, and critical thinking skills
  • Intermediate knowledge of Gilbane services and beginner knowledge of construction management and industry awareness as a whole
  • Intermediate knowledge of key disciplines including marketing, internal and external communications, presentation, and proposals
Gilbane logo

Gilbane

Gilbane provides a full slate of construction and facilities-related services – from pre-construction planning and integrated consulting capabilities to comprehensive construction management, close-out and facility management services – for clients across various markets. Founded in 1870 and still a privately held, family-owned company. For more information, visit www.gilbaneco.com.

310 employees

Salaries

Posted range

$72K/yr – $125K/yr

Taken straight from the job posting.

See all Gilbane salaries

Marketing Team

Marketing Roles Posted (Last 30 Days)
1

Traffic Signals

Monthly Visitors
62.6K
Traffic Source Mix
Search
62.1%
Direct
27.8%
Referral
2.7%
Social
0.8%
Paid
1.4%

Headcount Trend

Current headcount: ~317

Recent News

Gilbane logo

Marketing Specialist II

Gilbane · Albany, NY · Unknown