Responsibilities

• Lead public relations efforts, creating press releases and media advisories, and building relationships with media contacts both within the community and in the greater tri-state area to advance the perception of WCHS.
• Collaborate well with team and internal departments to identify needs and recommend strategic communication opportunities to create simple, accurate, and impactful messaging.
• Act as the primary contact for the Winnebago Health Foundation, our development office, helping to support integrated campaign efforts.
• Serve on our employee engagement committee helping to communicate and inspire engagement from our staff.
• Develop, manage, and execute communications plans for the organization across platforms to reach audiences within budget requirements according to strategic goals.
• Analyze audience profiles and track performance data of all efforts to provide insights and recommendations to guide strategy and communication for the organization.
• Act as brand liaison to the organization to ensure consistent brand voice, vision, and aesthetics are achieved; develop and promote branding initiatives consistent with organizational mission, vision, and values. Manage and advocate for brand standards both within the organization and externally.
• Work with a team to develop and maintain the website and social media strategies to support the organization across efforts.
• Work with a team to manage social media communications to grow followers, create engagement, and drive traffic from all social channels.
• Work with a team to drive traffic to, assist, and cover all organizational events.

Requirements

• Bachelor’s degree (Public Relations, Communication, Marketing, Business) and 3-5 years of marketing or sales experience
• Excellent verbal and written communication skills (ability to develop content for SEO is preferred.)
• Experience working both independently and as a team, managing and balancing workload and priorities, and then receiving and providing constructive feedback and edits.
• Flexible, willing to learn, and desire to improve
• Trustworthy with integrity, WCHS reserves the right to require full-time in-person at any point.

Preferred

• Certificates, Licenses & Registrations: All applicants will comply with 45 CFR 1301, Subpart D, Section 1301.31 C and D, which require all prospective employees to sign a declaration prior to employment regarding all arrests and convictions of child abuse or violent felonies and comply with PL 101-630 and PL 101-637 regarding criminal records check.