Responsibilities

• Act as a primary liaison between marketing and field teams to identify opportunities, align priorities, and support business goals
• Develop and execute integrated marketing campaigns across email, digital, direct mail, etc.
• Manage and optimize email marketing efforts, including segmentation, automation, and performance tracking
• Oversee all brand touchpoints to ensure consistency across digital, print, and infield experiences
• Lead the planning, execution, and evaluation of partnerships and sponsorships to drive brand awareness and community engagement
• Plan, coordinate, and execute events, including trade shows, community events, and sponsorship activations
• Attend events outside of standard business hours as needed to support marketing initiatives and brand presence
• Collaborate with external agencies to execute campaigns, manage deliverables, and ensure alignment with brand standards and objectives
• Support and manage aspects of the company’s CRM and marketing automation system, including Service Titan Marketing Pro and Netic
• Coordinate the creation, production, and distribution of print materials and promotional items

Requirements

• Bachelor’s degree in marketing, communications or related field
• At least 2 years of experience within the home services industry. HVAC, Electric,
• Plumbing, Appliance Repair, or Roofing preferred.
• Hands-on experience with Service Titan’s Marketing Pro (strongly preferred)
• Demonstrated ability to leverage AI tools to successfully automate key processes and tasks
• Experience executing multi-channel campaigns, including email, digital, and direct mail
• Strong understanding of brand management and customer life cycle marketing
• Experience working cross-functionally with operations or field team

Preferred

• Experience managing agency relationships and external vendors
• Familiarity with CRM systems and marketing automation platforms
• Familiarity with Claude, ChatGPT, Gemini and other AI tools
• Strong project management and organizational skills
• Rigorous attention to detail
• Data-driven mindset with experience in analyzing campaign performance
• Experience with print production and promotional merchandise
• Event Planning and coordination experience
• Thrives in a fast-paced environment with shifting priorities and evolving business needs
• Adaptable and responsive, with the ability to quickly change direction as required

Benefits

• Health, dental, & vision insurance premiums for the employee and any eligible family members.
• Competitive 401K Retirement program (HB contributes up to 10%!!)
• 15 Paid Time Off Days
• 9 paid holidays
• Referral Program
• Employee Discounts plus Friends & Family Discounts
• We believe in promoting from within and there are many areas to advance in our company