Responsibilities

• Execute social media and department campaigns across departments
• Manage social media calendars, scheduling, posting, and engagement
• Partner closely with the Content Creator to plan and launch campaign content across platforms
• Develop creative concepts, captions, hooks, and messaging for social campaigns
• Coordinate with designers and creative team members to produce campaign assets
• Ensure content aligns with active promotions, seasonal priorities, and company goals
• Collaborate with internal departments to gather campaign needs, deadlines, and deliverables
• Support facility marketing needs including signage, promotions, and campaign visibility
• Track campaign performance including leads, registrations, reach, and engagement
• Identify gaps in campaigns and proactively recommend content or execution opportunities

Requirements

• Bachelor’s degree in Marketing, Communications, Advertising, or related field
• 2+ years of experience in marketing coordination, social media, or campaign execution
• Strong understanding of Instagram, Facebook, TikTok, and emerging social platforms
• Excellent copywriting skills for short-form content, promotions, and campaign messaging
• Proficient with scheduling tools, social platforms, and analytics dashboards
• Proficient in Adobe Suite, including Lightroom, Photoshop, Illustrator, Premiere Pro
• Highly organized with strong project management skills
• Strong communication and collaboration skills across departments

Preferred

• Experience in fitness or health and wellness spaces
• Experience supporting paid social or digital ad campaigns
• Familiarity with Meta Ads Manager, Google Analytics, or CRM lead tracking

Benefits

• Energetic, fitness forward culture focused on growth and community
• Opportunity to make a measurable impact on a fast growing local brand
• Competitive benefits including health, vision, dental, life, and disability insurance
• Generous PTO and 10 paid holidays
• Complimentary HCI family membership (currently $3,588 per year!)
• Access to a premier fitness and sports facility