Responsibilities

• Assist the Senior Manager of Brand and Marketing with the development and execution of strategic, integrated marketing campaigns that support brand awareness, strategic priorities, and institutional advancement goals.
• Research, execute, track results, and report on assigned marketing tactics and projects.
• Work closely with the marketing and communications team to create compelling messaging for student recruitment, alumni and donor engagement, and institutional branding and strategic priorities initiatives.
• Write and refine copy for digital and print advertisements, brochures, emails, events, signage, videos, and other formats as assigned.
• Ensure content aligns with the university’s brand voice, messaging framework, and strategic priorities.
• Collaborate with designers, videographers, and marketing colleagues to develop integrated digital campaigns.
• Work with Senior Manager of Brand and Marketing to develop editorial or content tracking to ensure strategic alignment and timely delivery of brand, strategic priorities, and institutional advancement campaigns.
• Work closely with admission, advancement, and academic departments to craft messaging that supports recruitment, retention, and fundraising efforts.
• Contribute to institutional storytelling efforts by identifying and developing content that highlights the university’s mission, student success, faculty expertise, and alumni impact.
• Stay informed about best practices in brand compliance, marketing, copywriting, and audience engagement, and recommend and implement innovative content strategies.

Requirements

• Bachelor’s degree in communication, journalism, English, communications, marketing, or a related field OR equivalent experience.
• 2+ years of professional experience in brand or product marketing roles, preferably in higher education, nonprofit, or an agency setting.
• Demonstrated copywriting and editing skills with the ability to adapt tone and style for different platforms and audiences.

Preferred

• Proficiency in Adobe Creative Suite, Canva, or similar design tools for content creation.
• Proficiency using WorkZone or similar project management software.

Benefits

• Medical, dental, and vision insurance
• Life insurance
• Short- and Long-Term Disability
• Critical Illness and Hospital Indemnity
• 403(b)
• 403(b) matching
• Paid Time off, including vacation time, paid holidays and safe and sick leave time off
• Employee assistance program
• Flexible spending account (FSA)
• Health savings account (HSA)