Responsibilities

• Collaborate with senior leadership to develop corporate marketing strategies.
• Provides leadership and oversees all activities and performance within the marketing operations, which includes, but is not limited to, Public Relations, Content, SEO, SEM, Performance Marketing, CRM, and Brand Marketing in order to meet company goals and objectives.
• Promote corporate business, trends, and strategies with internal and external stakeholders.
• Grow and manage the marketing team as workload requires. This includes supervising the activities of the marketing team, preparing annual performance reviews, and making appropriate salary and staffing recommendations.
• Provide leadership and actively contribute to the development of the marketing budget.
• Develop and maintain brand guidelines, and ensure that brand positioning, messaging, voice, and aesthetic are expressed consistently and with integrity across all brand activities, including website, advertising, social media, and email marketing campaigns.
• Develop and implement corporate brand and marketing events and activities.
• Utilize data to track brand and marketing effectiveness to generate better return on investment (ROI) and provide insights that can lead to effective business strategies and decisions.
• Responsible for KPI development and presenting accurate, insightful campaign analysis to drive decision-making throughout the organization, including transparent reporting on a monthly basis
• Lead external communication efforts, including press releases and proposal/bid development.

Requirements

• Analytical - Collects and researches data.
• Problem Solving - Identifies and resolves problems in a timely manner; Gathers and analyzes information skillfully.
• Written Communication - Writes clearly and informatively; Edits work for spelling and grammar; Varies writing style to meet needs; Presents numerical data effectively; Able to read and interpret written information.
• Organizational Support - Follows policies and procedures; Completes administrative tasks correctly and on time; Supports organization's goals and values.
• Adaptability - Adapts to changes in the work environment; Manages competing demands; Changes approach or method to best fit the situation; Able to deal with frequent change, delays, or unexpected events.