Responsibilities

• The Marketing Specialist supports marketing initiatives by managing digital content, coordinating the creation and distribution of compelling marketing collateral, and ensuring clear communication across teams and with external partners. This role also provides CRM support and maintains organized marketing assets.
• Support digital marketing campaigns (SEO, social media, email).
• Coordinate the creation and management of digital and print marketing collateral.
• Maintain a well-organized digital and physical asset library.
• Create engaging content for social media, website, and email.
• Schedule social media content and track performance.
• Assist with marketing campaign execution.
• Provide support for the company's CRM system, including data entry, list segmentation, reporting, and tracking and managing leads and customer interactions within the CRM.
• Contributing to the visual development of compelling marketing collateral (e.g., brochures, presentations, social media graphics, etc.).
• Ensure brand consistency across all marketing materials.
• Conduct basic digital marketing research and analysis.

Requirements

• Understanding of digital marketing principles.
• Proficiency in Microsoft Office Suite.
• Proficiency in Adobe Suite and graphic design skills (e.g., Canva)
• Strong organizational and communication skills.
• Strong attention to details
• Experience with file management systems.
• Experience with CRM software (e.g., Salesforce, HubSpot) preferred.
• Familiarity with social media platforms and email marketing tools preferred.
• Bachelor's degree in Marketing, Journalism, Design or related fields
• 1 year experience in a marketing support role with digital, design, and/or CRM experience.

Preferred

• Experience with CRM software (e.g., Salesforce, HubSpot) preferred.
• Familiarity with social media platforms and email marketing tools preferred.

Benefits

• Excellent benefit package includes medical, dental, vision insurance, paid vacation time, paid sick time, disability insurance, 401k, tuition reimbursement and more.