Marketing Specialist

Bethlehem, PA (Hybrid)

$59K/yr – $89K/yrIntern/New Grad4+ years expFull time

Posted 2 months ago

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Job Summary

Own and optimize marketing operations and analytics to support campaigns, digital experiences, and reporting, while ensuring data quality, governance, and timely delivery across channels.

  • Marketing Operations & Analytics: Build and maintain dashboards, data inputs, and workflows that enable fast, accurate campaign planning and performance insights.
  • Campaign Enablement & Asset Delivery: Coordinate launch of campaigns, digital experiences, and creative assets with speed and quality.
  • Content/Data Governance: Enforce tagging, governance, QA checks, and documentation to ensure consistency across paid, owned, earned, and analytics.

Job Description

Responsibilities

  • Deliver marketing operations, analytics, content or digital support work using established tools, processes, and standards that support active business priorities
  • Enable the successful launch of campaigns, digital experiences, reporting, insights, or creative assets with speed, accuracy, and quality
  • Maintain and improve content, data, dashboards, or system inputs in line with defined standards and service-level expectations —while identifying opportunities to make processes easier, faster, or more effective
  • Solve clearly-scoped problems independently and apply sound judgement when escalating more complex issues
  • Collaborate across Marketing, Communications, Data & Technology, and the business to deliver against shared goals
  • Build deep familiarity of Guardian’s customers, platforms, and marketing ecosystem—and grow expertise over time

Requirements

  • Up to 4 years of relevant experience in end to end marketing process, integrated campaigns, analytics, digital operations, communications, content development, creative or a related field
  • Hands-on experience one or more marketing or analytics platforms, such Adobe Workfront, Adobe Analytics, Google Analytics, content management tools, paid media platforms, creative and other marketing tools
  • Experience supporting campaigns, reporting, digital experiences, or operational workflows —and improving them through insight, iteration, or optimization
  • Strong attention to detail and comfort working within structured processes, standards, and deadlines
  • Technology Savvy: Operate within marketing platforms (CMS, ad platforms, analytics/dashboards, workflow tools) by following defined processes and standards.
  • Measurement & Data Literacy: Understand common marketing metrics and can validate, interpret, and summarize results to support optimization.
  • Governance, Standards & QA: Apply tagging/UTM, brand/content governance, QA checks, and documentation to ensure quality and consistency.
  • Integrated Channel Workflow Awareness: Understands how work moves across paid, owned, earned, creative, and analytics and where their work fits.
  • Insight & Recommendation Support: Surfaces observations, issues, and opportunities clearly for channel owners/partners; escalates when needed.
  • Stakeholder Service & Delivery: Delivers reliable support to marketing partners with clear handoffs, SLAs/turnaround expectations, and responsive communication.

Benefits

  • Inspire Well-Being
  • Benefits apply to full-time eligible employees.
Guardian Life logo

Guardian Life

3.7 Glassdoor

Who we are Guardian makes a difference in the lives of people when they need us most. With over 160 years of stability and fiscal integrity, we are a trusted resource to generations of families and business owners, inspiring well-being and helping build financial confidence. Today, we stand behind 29 million consumers, helping them prepare and plan for a bright future for themselves and their families. We help business owners care for their employees. And we help people recover and thrive in times of unexpected loss. As a modern mutual insurance company, we believe in driving value beyond dividends. We invest in our colleagues, are building an inclusive and innovative culture, and are helping to uplift communities through thoughtful corporate impact programs.What we stand for In 1860, a community of immigrants joined together to insure and protect their businesses and families. They were guided by powerful ideals that we’ve continued to stand behind and evolved throughout the years: we do the right thing, we believe people count, we courageously shape the future together, and we go above and beyond for the people we serve. Guardian employees embrace and live by these values every day. They remind us to put people at the heart of all we do so that we can help protect what matters most to you. Want to help bring these values to life? Join us for a rewarding career and the opportunity to shape the future. Disclosures: Financial information concerning Guardian as of December 31, 2022, on a statutory basis: Admitted assets = $76.0 billion; liabilities = $67.2 billion (including $55.0 billion of reserves); and surplus = $8.8 billion. Dividends are not guaranteed. They are declared annually by Guardian’s Board of Directors. Guardian® is a registered trademark of The Guardian Life Insurance Company of America. © Copyright 2023 The Guardian Life Insurance Company of America 2023-156184 Exp. 5/25

New York, New York, USA
9.9K employees (279 in marketing)
63% recommend to a friend
77% CEO approval

Traffic Signals

Monthly Visitors
1.7M
Monthly Google Ads Budget
$593.8K
Traffic Source Mix
Search
25.3%
Direct
66.5%
Referral
7.2%
Social
0.2%
Paid
0.7%

Headcount Trend

Current headcount: ~9.9K

Marketing Team

Marketing Team Size
202 (2% of company)
Marketing Roles Posted (Last 30 Days)
1

Funding

Last Raise
Non Equity Assistance, 10 years ago

Funding History

  • Aug 2016
    Non Equity Assistance

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