Marketing Specialist

Phoenix, AZ (Hybrid)

$61K/yr - $70K/yr (Est.)Mid Level4+ years expFull time

Posted 2 days ago

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Job Summary

Own the Phoenix market’s marketing initiatives by coordinating events, client communications, and strategic proposals, while collaborating with attorneys and the firm-wide marketing team to raise visibility and drive business development.

  • Lead relationships with attorneys and coordinate day-to-day marketing requests
  • Plan and evaluate client events and campaigns
  • Collaborate on RFPs, materials, and market intelligence

Job Description

Responsibilities

  • Works directly with office leadership, attorneys, directors and managers to strategically drive the firm’s marketing goals in the Phoenix market.
  • Develops relationships with attorneys to serve as point of contact for day-to-day requests and marketing and business development needs and understands the market, office initiatives and representations of key clients.
  • Organizes and hosts client-facing and community events including the preparation of conference/webinar materials. Works with a team to manage all aspects of events including concept and agenda development with attorneys invitation, coordination with venue, among other event duties. Evaluates return on investment before and after each event and closely manages budget.
  • Handles directory submissions including Chambers and others.
  • Strategizes with shareholders on responses to RFPs and proposals including analyzing market research, prospective clients and business sectors, in coordination with practice and office professionals. Drafts responses and prepares presentations, as necessary.
  • Helps prepare data for nominations, media surveys and reports.
  • Writes, edits and distributes marketing materials, newsletters, conference materials, client updates, website content and other client communications.
  • Makes recommendations for and supports office sponsorships, memberships and event attendance at client and community events in order to increase the visibility and influence of the firm in the Phoenix market.
  • Works with the firmwide marketing team as it relates to client-facing and internal marketing materials for Phoenix, including attorney biographies, practice area description updates, experience tracking news and activities data, press releases, website content, etc.
  • Imparts knowledge of the Phoenix market including the business community and key charitable and civic organizations.

Requirements

  • Bachelor’s degree required
  • Four to six years of relevant experience in marketing or business development
  • High proficiency with Windows-based software and Microsoft Word, PowerPoint, Excel and Outlook required
  • A self-starter and team player, able to accept direction, yet work independently
  • Strong prioritization, problem solving, and time management skills
  • High attention to detail with excellent multi-tasking and organizational skills
  • Strong interpersonal and communication skills, both written and oral, including solid composition, research, and editing skills
  • Flexibility and adaptability in a fast-paced work environment that works well under pressure
  • Tech-savvy problem solver, with the ability to quickly learn new systems and tools
  • Strong research judgment and ability to synthesize information accurately and efficiently

Preferred

  • Experience at a law firm or other professional services firm is preferred
  • Demonstrates a basic understanding of artificial intelligence (AI), including core capabilities, limitations, and importance of data privacy, accuracy, verification, and ethical considerations within a professional services environment, and willingness to grow knowledge of AI platforms
  • Proactive approach to learning and adapting to emerging AI and related technologies and contributes to a culture of innovation

Benefits

  • competitive compensation and an excellent benefits package
Greenberg Traurig logo

Greenberg Traurig

3.5 Glassdoor

Greenberg Traurig, LLP has more than 3,000 attorneys across 51 locations in the United States, Europe, the Middle East, Latin America, and Asia. The firm’s broad geographic and practice range enables the delivery of innovative and strategic legal services across borders and industries. Recognized as a 2025 BTI “Best of the Best Recommended Law Firm” by general counsel for trust and relationship management, Greenberg Traurig is consistently ranked among the top firms on the Am Law Global 100, NLJ 500, and Law360 400. Greenberg Traurig is also known for its philanthropic giving, culture, innovation, and pro bono work. Web: www.gtlaw.com.

Founded in 1967
New York, New York, USA
5.5K employees (90 in marketing)
55% recommend to a friend
84% CEO approval

Traffic Signals

Monthly Visitors
330.9K
Traffic Source Mix
Search
49.9%
Direct
43.7%
Referral
5.3%
Social
0.6%
Paid
0.5%

Headcount Trend

Current headcount: ~5.6K

Marketing Team

Marketing Team Size
90 (2% of company)
Marketing Roles Posted (Last 30 Days)
2

Funding

Total Funding
$1.7M
Last Raise
$1.7M
Series Unknown, 3 years ago

Funding History

  • Aug 2023
    Series Unknown • $1.7M

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