Responsibilities

• Assist in the execution of digital marketing initiatives across email, SMS, social media, SEO, paid search, and local marketing channels
• Support deployment and tracking of marketing campaigns through platforms such as HubSpot and other marketing tools
• Help monitor campaign performance and identify opportunities for optimization and growth
• Assist with reputation management efforts, local SEO initiatives, and patient engagement strategies
• Support development and execution of local marketing initiatives tailored to individual office and regional needs
• Collaborate with practice managers and regional leadership to understand marketing goals and provide marketing support
• Coordinate marketing requests and materials for offices across the GEDC footprint
• Periodically visit office locations to better understand operational and patient experience needs
• Manage multiple marketing projects simultaneously while maintaining strong attention to detail and deadlines
• Coordinate project timelines, deliverables, vendor communication, and campaign execution

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or related field
• Experience in healthcare, dental, DSO, or multi-location organizations
• Familiarity with patient acquisition and retention marketing strategies
• Experience coordinating with external vendors or agency partner
• 3–5 years of marketing experience with exposure to digital marketing, campaign execution, and project management
• Experience supporting multiple locations, franchises, or healthcare organizations preferred
• Hands-on experience with digital marketing channels including email/SMS marketing, social media, local SEO, and paid advertising
• Experience using marketing platforms such as HubSpot, WordPress, Birdeye, or similar systems
• Proficiency with Microsoft Office
• Strong project management and organizational skills with the ability to manage multiple priorities simultaneously

Preferred

• Experience in healthcare, dental, DSO, or multi-location organizations
• Familiarity with patient acquisition and retention marketing strategies
• Experience coordinating with external vendors or agency partners
• Knowledge of reputation management platforms and multi-location marketing operations