Marketing Specialist – Graphic Design

Responsibilities

• Assist in planning, developing, and executing marketing campaigns to promote company products, services, and brand awareness.
• Develop audience-focused marketing messages and promotional strategies for different customer groups.
• Create and manage email marketing campaigns, social media content, digital promotions, and other customer communications.
• Collaborate with sales, operations, photography, and leadership teams to identify marketing opportunities and support business objectives.
• Evaluate marketing effectiveness and recommend improvements to customer engagement and campaign performance.
• Design and produce professional print and digital marketing materials, including brochures, flyers, sales collateral, advertisements, order forms, email graphics, social media content, packaging, and trade show materials.
• Maintain brand consistency across company divisions and customer-facing communications.
• Develop visual content using photography, video, illustration, and graphic design.
• Maintain company artwork libraries, brand assets, school logos, and creative templates.
• Create, update, and maintain website content, landing pages, and promotional materials.

Requirements

• 3–5 years of professional experience in marketing, digital marketing, graphic design, or a related field.
• Advanced proficiency in Adobe Creative Suite, particularly Photoshop, Illustrator, and InDesign.
• Strong understanding of marketing principles, branding, and audience-focused communication.
• Experience developing marketing materials for both print and digital platforms.
• Experience managing website content and familiarity with SEO best practices.
• Working knowledge of social media marketing, email marketing, and digital advertising platforms, including Google Ads.
• Strong writing, editing, and visual communication skills.
• Excellent organizational, project management, and time management abilities.
• Ability to work independently, manage competing priorities, and meet deadlines in a fast-paced environment.
• A portfolio demonstrating graphic design capabilities and marketing-related work is required.

Preferred

• Bachelor's degree in Marketing, Graphic Design, Communications, Digital Media, or a related field.
• Experience with WordPress, Shopify, or other content management systems.
• Familiarity with Google Analytics and email marketing platforms.
• Photography, video editing, motion graphics, or animation experience.
• Experience in photography, education, yearbook, printing, or related industries.