Creative Director

Responsibilities

• Strategic Brand Architecture & Execution (Primary Focus)
• Brand Identity Management: Define and maintain distinct visual and narrative identities for a portfolio ranging from premium lifestyle tech to heritage-based audio.
• Omnichannel Strategy: Lead a "box to screen" workflow philosophy that ensures consistency as products move from physical packaging to digital storefronts.
• E-commerce & Web Leadership: Oversee the production of high-impact visual assets (Amazon A+, UI/UX content) that drive conversion and ensure a premium consumer journey.
• Social & Narrative: Direct engaging static and video content, combining strong design with strategic brand positioning.
• Creative Leadership & Production
• Hands-on Execution: Personally execute flagship assets and "hero" concepts while providing feedback and mentorship to the design staff.
• Departmental Collaboration: Partner with Marketing Services to ensure high-level strategy aligns with technical accuracy, packaging designs, and project timelines.
• Sales & Performance Integration: Partner closely with Sales and Ecommerce leads to align creative content, messaging, and positioning with channel-specific goals, ensuring every asset is optimized for conversion and a clear ROI.
• Executive Presentation: Proficiently convert high-end designs into business-friendly formats (PowerPoint/PDF) to support leadership and sales teams.

Requirements

• Design Mastery: Expert level in Adobe Creative Suite (Photoshop, Illustrator, InDesign) with a focus on both digital and print.
• Technical Versatility: Proficiency with Figma and high comfort in the Microsoft 365 environment. Marketing Sense: Deep understanding of consumer psychology across luxury, heritage, and value-driven segments.
• AI Integration: Regular use of AI tools for rapid concepting and productivity.
• Collaborative Maturity: Professional maturity to balance feedback from multiple stakeholders while keeping projects on track.
• Professional Experience: 7+ years of experience with a focus on brand storytelling, creative direction, and physical packaging.
• Industry Knowledge: Experience in consumer electronics is required; a background in car or home audio is highly desirable.
• Portfolio: Must provide a portfolio demonstrating high-end design and an ability to adapt to different brand positions.
• Work Environment: This is a 100% in-office role within the creative team at our headquarters.

Benefits

• Health insurance / Four day workweek