Marketing and Graphic Design Specialist

Responsibilities

• Marketing Strategy - Develop and manage an integrated marketing plan aligned with company revenue, territory, and expansion goals. - Define priority audiences, geographic markets, customer segments, offers, campaigns, and acquisition channels. - Build annual, quarterly, monthly, and seasonal marketing calendars. - Develop launch plans for new services, products, promotions, and geographic markets. - Create repeatable marketing systems that can be adapted for future locations. - Research competitors, market trends, customer behavior, and regional opportunities. - Recommend budgets and allocate spending based on business goals and performance.
• Digital Advertising and Lead Generation - Plan, launch, manage, and optimize Google Search, Display, YouTube, Local Services, and other relevant Google campaigns. - Manage Meta advertising across Facebook and Instagram. - Evaluate and manage additional channels such as TikTok, LinkedIn, Nextdoor, streaming audio, connected television, programmatic advertising, and retargeting. - Develop campaign briefs, audiences, offers, keywords, landing-page requirements, and testing plans. - Monitor cost per lead, conversion rate, customer acquisition cost, return on ad spend, lead quality, and booked revenue. - Coordinate accurate conversion tracking, call tracking, pixels, attribution, and reporting. - Conduct structured testing of creative, messaging, audiences, placements, and offers. - Improve lead quality in collaboration with sales and company leadership.
• Print, Broadcast and Traditional Marketing - Plan and coordinate direct mail, postcards, brochures, door hangers, signage, vehicle advertising, print publications, billboards, radio, television, and community campaigns. - Research media opportunities, request proposals, compare vendors, negotiate placements, and manage production deadlines. - Track traditional campaigns using dedicated phone numbers, QR codes, URLs, offer codes, and CRM attribution. - Coordinate co-marketing opportunities, sponsorships, home shows, trade shows, neighborhood events, and community partnerships. - Develop relationships with builders, roofers, landscapers, electricians, real-estate professionals, property managers, designers, homeowner associations, and complementary businesses.
• Brand and Content Marketing - Protect VizzaLights positioning, messaging, voice, and visual consistency across every channel. - Create campaign briefs for the Creative Design Lead and Videographer/Content Creator. - Guide the development of advertisements, landing pages, sales materials, commercials, email campaigns, social content, and promotional offers. - Manage social media strategy, publishing calendars, community engagement, and campaign coordination. - Develop email, SMS, referral, review, retention, and re-engagement programs. - Identify customer stories, installation opportunities, seasonal moments, and educational topics for content production. - Review marketing materials for clarity, accuracy, brand alignment, and compliance before publication.
• Analytics and Marketing Operations - Build dashboards and reporting systems that connect marketing activity to leads, appointments, estimates, installations, and revenue. - Maintain campaign naming, tracking links, source attribution, budgets, calendars, and documentation. - Present clear weekly and monthly performance reports to company leadership. - Explain what is working, what is not, and what should change next. - Coordinate with sales and operations to improve response time, lead handling, follow-up, and close rates. - Support CRM configuration, lead nurturing, automation, review generation, and customer communication. - Maintain organized vendor relationships, contracts, media schedules, asset requests, and campaign records.

Requirements

• Professional experience managing integrated marketing across multiple channels.
• Hands-on experience managing Google Ads and Meta advertising.
• Experience with print, direct mail, commercial advertising, or traditional media.
• Strong understanding of lead generation, conversion tracking, attribution, campaign testing, and marketing analytics.
• Experience creating marketing plans, campaign briefs, budgets, calendars, and performance reports.
• Ability to connect marketing metrics to sales outcomes and revenue.
• Strong copywriting, editing, presentation, and communication skills.
• Experience coordinating designers, developers, videographers, vendors, media representatives, and internal stakeholders.
• Ability to manage multiple campaigns, deadlines, and budgets simultaneously.
• Strong business judgment, initiative, organization, and attention to detail.

Preferred

• Google Ads, Google Analytics, Meta Blueprint, HubSpot, or related certifications.
• Experience marketing home services, construction, architectural products, technology, luxury services, or multi-location businesses.
• Experience supporting expansion into new cities, territories, franchises, or dealer markets.
• Familiarity with CRM platforms, email automation, SMS marketing, call tracking, and reputation-management tools.
• Experience buying television, radio, streaming, out-of-home, or programmatic media.
• Knowledge of local SEO, content marketing, referral programs, and partnership marketing.
• Experience with public relations, media outreach, events, sponsorships, or community engagement.
• Working knowledge of creative testing and commercial production.