Marketing Specialist

Bradenton, FL (On-site)

$55K/yrMid Level3+ years expFull time

Posted 2 weeks ago

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Job Summary

Owns end-to-end digital marketing and content management, including website strategy, email/SMS campaigns, SEO, paid search via Google grants, consumer growth, analytics, and community engagement, with a focus on measurable growth and channel optimization.

Job Description

Responsibilities

  • Content Creation Management & Marketing Technology
  • Develops and manages engaging content for various digital platforms, including social media, the company website, and SMS.
  • Website Management
  • Leads strategy and execution of website, managing the development, maintenance, and measuring performance
  • Responsible for Google Ad Grant for paid search inquiries to expand visibility to potential new
  • Partners on community engagement strategy as it relates to Google reviews and business reviews.
  • Manages budget for area of responsibility.
  • Email/SMS Management .
  • Leads email/SMS strategy for the organization, including platform selection and execution of campaigns
  • Drives SEO strategy to ensure existing and potential new visitors find our website for donating, shopping, and mission keywords

Requirements

  • Bachelor’s degree in marketing, communications, or a related field
  • 3-5 years of experience in marketing
  • Strong understanding of current digital marketing trends and best practices
  • Experience with WordPress preferred.
  • Excellent written and verbal communication skills
  • Must be able to work occasional after-hours and weekends, may require travel to multiple locations for projects
  • Incumbent must possess a valid driver’s license, appropriate insurance coverage and a privately owned reliable means of transportation to travel throughout GIM territory.
  • Must possess a valid driver’s license, appropriate insurance coverage and a privately owned reliable means of transportation to travel throughout GIMI territory to visit stores and locations, as necessary
  • This position is safety-sensitive and requires drug testing

Benefits

  • Medical, Dental, & Vision Insurance, Employer Paid Life Insurance, 401K Retirement Plan with an Employer Match, Paid Time Off, 25% Store Discount, Daily Pay,Teladoc copays covered by Goodwill, Access to a Life Coach, Training and Development Opportunities, Education Assistance and Incentives, Comprehensive Wellness Program with Incentives

Marketing Team

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