MARKETING SPECIALIST

Indianapolis, IN (On-site)

Salary Not AvailableMid Level3+ years expFull time

Posted 3 weeks ago

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Job Summary

Own the occupancy engine for multifamily properties, balancing demand, data, and on-site marketing to push occupancy and retention forward.

  • Leads & Conversion: oversee inbound inquiries, speed to lead, tours, and funnel progression to lease.
  • Performance Analytics: compile ad and traffic data to optimize ROAS and occupancy outcomes.
  • Operations & Training: develop workflows, train teams, and coordinate with site staff to improve experiences and retention.

Job Description

Responsibilities
  • Implement marketing and leasing strategies to achieve occupancy and retention goals, monitor leasing performance, provide recommendations to achieve occupancy goals, and implement initiatives to maximize occupancy and conversions rates.
  • Compile and analyze advertising data, monitor marketing source effectiveness, and make recommendations for optimization and to maximize return on ad spend.
  • Compile and analyze traffic data and provide recommendations to improve occupancy, prospect experience, leasing performance, and conversion rates.
  • Develop and facilitate marketing plans and provide support to property management to achieve associated goals. Assist with on-site marketing assessments as needed.
  • Manage and administer leasing and marketing software.
  • Develop and facilitate training and coaching programs to achieve occupancy, leasing conversion, and retention goals.
  • Manage inbound prospect inquiries from all marketing channels, including website leads, ILSs, social media, email, chat, and telephone inquiries.
  • Respond to prospects within established service level agreements, provide accurate information, and ensure timely, professional communication. Maintain accurate prospect records and activity documentation within CRM systems.
  • Qualify prospects, identify housing needs, schedule tours, coordinate appointments with site teams, and guide prospective residents through the leasing process.
  • Monitor lead pipelines to ensure all prospects receive timely follow-up and progression through the leasing funnel. Re-engage dormant prospects through targeted outreach campaigns and nurturing strategies.
Requirements
  • Equivalent combination of training and experience equal to a bachelor’s degree in marketing or a related field.
  • 3+ years of multifamily leasing and marketing experience.
  • Strong working knowledge of Fair Housing and leasing compliance.
  • Proficiency with property management and customer relationship management software; Yardi, Rent CafĂ©, CRM IQ preferred.
  • Ability to analyze data, manage KPIs, and implement operational improvements.
  • Ability to adapt and remain effective in a fast-paced, evolving work environment.
  • Ability to respond quickly and professionally to changing priorities and business needs.
  • Strong communication and customer service skills.
  • Proficient in Microsoft Office, including Excel, Word, SharePoint, and PowerPoint.
  • Some travel is required.
  • Ability to communicate effectively verbally and in writing.
  • Ability to read and comprehend English.
  • Fluent in Spanish is a plus.
Nice_to_have
  • Fluent in Spanish is a plus.
Benefits []
Gene B. Glick Company, Inc. logo

Gene B. Glick Company, Inc.

From our apartment communities to our extensive philanthropic endeavors, our business is family. The Gene B. Glick Company believes in people – our residents, our employees and the communities we serve. We’re doing our part to advance our neighborhoods, schools and environment. Founded in Indianapolis in 1947, Glick is one of the largest privately held real estate management and development firms in the U.S., with more than 20,000 multifamily units across 13 states. The Gene B. Glick Company strives each and every day to set the standard for the multi-family housing industry. We set ourselves apart by providing apartment homes and customer service of the highest caliber and creating value for our residents, employees and neighborhoods. Through our charitable outreach, we work to enhance the communities we serve. Our ValuesOur company’s reputation was built on founder Gene Glick’s dedication to integrity, quality construction, excellent service and superbly maintained communities. His family carries on that heritage by investing in organizations and opportunities that make the world a better place. We operate the company according to an unwavering set of principles:•We value our residents.•We enhance the lives of our residents by serving them with respect, care and dignity.•We value our reputation.•We conduct business in a manner consistent with the highest ethical and moral standards.•We value social responsibility.•We contribute our time and resources to making our local communities better places in which to live.•We value our employees.•We maintain a corporate culture that demonstrates to each employee that “Our business is family.”•We strive for excellence in everything we do.

Founded in 1947
Indianapolis, Indiana, USA
519 employees

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Monthly Visitors
4.5K

Headcount Trend

Current headcount: ~519

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