Responsibilities

• Manage PPC campaigns at a high-level including keyword generation, ad copy writing, landing page testing, budget management, campaign tracking, reporting, and insights & analysis
• Implement successful bidding strategies and effective optimizations on PPC campaigns to hit target lead volume goals and KPIs (ex. CPC, CPA)
• Analyze performance data to inform campaign decisions
• Implement A/B and multi-variate tests to optimize performance
• Develop innovative marketing concepts to meet marketing goals
• Maintain a high attention to detail, be self-motivated, and have great project management skills
• Take a proactive approach to problem solving, addressing without being prompted
• Communicate with the ability to tell meaningful stories using data and analytics
• Pursue regular learning and stay up to date with the latest industry trends and best practices
• Assists in the coordination of internal and external communication, including vendors, as needed

Requirements

• Passionately aligned with the mission and vision of Human Coalition
• Strong written and verbal communication skills
• 3-5 years of experience in a marketing role
• At least 2 years of experience with SEM including Google Ads, Microsoft Advertising, and Yahoo Ads platforms
• Solid knowledge of web analytics tools such as Google Analytics and Crazy Egg
• Advanced knowledge of Microsoft Office and Google suite of products

Preferred

• Bachelor’s degree in Marketing or related field preferred
• Google Ads/Analytics certifications and other marketing certifications a plus
• Call tracking/attribution software experience (such as CallRail, DialogTech) a plus
• Bid management platform experience (Marin, Kenshoo, QuanticMind) a plus
• Automated reporting platform experience (DataStudio, DOMO) a plus
• Landing page development experience (Wordpress) a plus
• Salesforce CRM experience a plus